HiteJinro Conducts 'Sharing Love Bread' for Low-Income Large Families

HiteJinro delivered bakery gift sets for low-income multi-child families in Changwon City on the 27th at the 'Bbanggre' Changwon branch. From the left, An Ik-tae, Director of Social Welfare Division of Changwon City; Choi Jung-won, Head of Special Sales Changwon Branch at HiteJinro; Kim Jung-se, Director of Changwon Regional Self-Support Center.

[Asia Economy Reporter Seungjin Lee] HiteJinro announced on the 27th that it will provide 100 sets of "Love Bread" to low-income families with multiple children in the Changwon area, who are physically and mentally exhausted due to the prolonged COVID-19 pandemic.

This event is being carried out jointly by the bakery cafe "Bbanggre," a project supporting youth independence, and Changwon City. Bbanggre, operated by young people in the Changwon area at HiteJinro's request, will directly produce bakery gift sets, which will be sequentially delivered from the 27th to 100 low-income families with multiple children recommended by Changwon City.

Bbanggre is a project planned by HiteJinro in collaboration with public institutions to help low-income youth achieve independence and realize their dreams. The goal is to educate local low-income youth in baking and barista skills and have them operate the cafe themselves for a certain period to establish a foundation for independence.

Kim Jung-se, director of the Changwon Regional Self-Support Center, which operates Bbanggre Changwon branch, said, "I think it is meaningful that the Bbanggre project for youth independence has settled early and that we can carry out an event to share the love we have received with local residents." He added, "We will work together to provide more opportunities for youth independence and to grow Bbanggre as a leader in local sharing."

Ryu Jun-hyung, Executive Director in charge of social contribution at HiteJinro, said, "As the COVID-19 situation prolongs, we wanted to deliver warm encouragement to low-income children who are physically and mentally exhausted, so we decided to gift snacks." He added, "We will gradually expand the Bbanggre project to other regions to practice more youth independence and local sharing, and create more opportunities for our future youth to gain strength."

Meanwhile, HiteJinro plans to open the second Bbanggre branch in Gwangju Metropolitan City in the first half of this year to support youth independence. To this end, in October last year, HiteJinro CEO Kim In-gyu and Gwangju Mayor Lee Yong-seop signed a business agreement for startup and job support. Subsequently, on the 13th, a business agreement was signed with the Gwangju Dong-gu Regional Self-Support Center, the operating institution for the second Bbanggre branch, for detailed project progress.