SK Broadband Delivers 'Love Lunchboxes' to Elderly Living Alone

Attending the SK Broadband 'One Meal Sharing On(溫) Tact Project' Agreement Ceremony (from left) Kim Bogi, Director of SK Cheongsol Senior Welfare Center, Jo Youngho, SV Promotion Manager of SK Broadband, Park Jinhee, Chairperson of Suwon City Social Welfare Council, Kim Youngbok, Chairman of Chamsari Cooperative.

[Asia Economy Reporter Eunmo Koo] SK Broadband announced on the 26th that it will provide 'Love Lunchboxes' to elderly people living alone who are struggling due to the prolonged COVID-19 pandemic.

The Love Lunchbox initiative started as part of the 'One Meal Sharing On(tact) Project' proposed by SK Group Chairman Chey Tae-won. The One Meal Sharing Ontact Project is a win-win model that supports sales by ordering lunchboxes from local small restaurants or social enterprises facing business difficulties due to COVID-19, and provides these lunchboxes to vulnerable groups who have difficulty eating due to the suspension of welfare facilities.

SK Broadband purchased lunchboxes (a total of about 13,000) made by three social enterprises and will provide them daily to 180 elderly people living alone in Suwon City, Gyeonggi Province until the end of March. To this end, on the 21st, it signed a 'Warm One Meal Sharing Agreement' with the Suwon City Social Welfare Council and six local welfare centers.

Jo Young-ho, Head of SV Promotion at SK Broadband, said, "We hope that the 'One Meal Sharing Ontact Project' promoted by SK Group will be the foundation for creating greater happiness in our society through the realization of social value," and added, "In addition, we plan to expand various collaborations with local governments and related organizations to support vulnerable groups struggling due to the COVID-19 pandemic."