Seven Eleven Launches Straw-Free Cup Coffee... Begins Full-Scale Development of 'Eco-Friendly Products'

Strawless Cup Coffee from Seven Eleven

[Asia Economy Reporter Lim Chun-han] Seven Eleven announced on the 26th that it will launch two types of eco-friendly idea products, strawless cup coffee (Cafe Latte and Caramel Macchiato), in collaboration with Seoul F&B. This marks the beginning of active development of eco-friendly products following the declaration of ESG management on the 18th.

The strawless cup coffee is an eco-friendly project product developed to reduce the use of plastic straws. Typical convenience store cup coffees have plastic straws attached to the package surface, which are inserted into the cup lid for drinking.

With this product, consumers can open the lid, remove the container lid seal, then close the lid again and drink without the need for a straw. In particular, the lid is equipped with a patented double anti-spill locking technology that prevents contents from leaking even when the cup is tilted, allowing for stable storage. To commemorate the launch of the strawless cup coffee, Seven Eleven will hold a ‘2+1 event’ next month.

A Seven Eleven official said, “The strawless cup coffee is a differentiated product that not only offers the deep taste of coffee beverages but also aligns with the social value of environmental protection, providing greater satisfaction to consumers.”