Juicer 'Hurom Easy' Launches at Harrods Department Store in the UK

European Market Grows 40% Year-on-Year... Positive Reviews for Local After-Sales Service

[Asia Economy Reporter Kim Heeyoon] Health kitchen appliance company Hurom announced on the 25th that its juicer 'Hurom Easy' was launched at Harrods Department Store in the UK earlier this month. Harrods Department Store is a premium department store located on Brompton Road in central London, UK.

According to Hurom, the brand established its presence through steady sales of Hurom Wonder and Hurom Diva juicers, which first entered Harrods Department Store in 2018, and recently Hurom Easy gained a good response overseas, leading to its launch.

Hurom Easy, released last year, features a wide 136mm feeding chute and a 2L mega hopper capacity, allowing ingredients to be juiced whole without the need for portioning.

By applying cutting blades at the bottom of the hopper, the automatic cutting technology automatically slices ingredients, greatly reducing the effort of ingredient preparation. The double-structured pressing filter prevents residue from clogging during juicing, enabling easy cleaning within 30 seconds by simply rinsing with water.

Hurom recorded a sales growth of over 40% in the European market last year compared to 2019. It is analyzed that the strategy of focusing on online sales channels such as direct malls through the establishment of a German corporation and actively responding to local after-sales service was effective.

This year, Hurom plans to continue its growth in the European market by actively expanding local customer support and direct sales channels through the German corporation and major trading partners.

Kim Jaewon, CEO of Hurom, said, "We are honored that Hurom Easy has been launched at Harrods Department Store, which boasts history and tradition," adding, "Although it is a difficult time due to the impact of COVID-19, we will strive to enhance our brand image and spread the slow juice culture in the European market in the mid to long term by expanding online direct sales channels and using prestigious premium department stores as bases."