"Prepare Early for This Year's Seol in E-commerce"

Special Exhibition Featuring Products for Preparing Holiday Gifts and Ancestral Ritual Tables

[Asia Economy Reporter Kim Cheol-hyun] As the Lunar New Year holiday approaches this year, e-commerce companies are holding various discount events. Due to the ongoing impact of the novel coronavirus disease (COVID-19), this year’s holiday is also expected to be non-face-to-face, so preparations have been made to allow customers to economically purchase Lunar New Year gifts and ceremonial table items online. The large discounts are expected to provide opportunities to buy products that were previously burdensome due to their prices.

Coupang is operating a "Preparing Early for Lunar New Year" event for about a month ahead of the national holiday. This event, running until the 13th of next month, is composed of "Exciting Special Prices," "Gift Set Specials," and "Category Events." "Exciting Special Prices" offers about 10 popular items daily at up to 61% off during the event period. "Gift Set Specials" propose customized Lunar New Year gifts at discounts of up to 52%. "Category Events" suggest various holiday-related products in fields such as kitchen and ceremonial supplies, relaxation electronics, Hanbok, and beauty gift sets. In particular, fresh food early delivery products under "Rocket Fresh" are presented as a separate category to enhance customer convenience for preparing the Lunar New Year table. Through pre-order special discount events, even greater discounts are offered. Customers can pre-order products from various categories until the 5th of next month.

Tmon is holding a special event called "2021 Lunar New Year Celebration" until the 8th of next month, offering exclusive discount coupons of up to 7%. Customers can conveniently browse by price ranges such as under 10,000 won or under 30,000 won, or by categories like fresh food and senior care electronics. Also, most products in the Lunar New Year event can be sent as gifts; even if the recipient’s address is unknown, entering just their phone number allows sending the product. Up to 10% "Gift-only discount coupons" can also be applied.

Wemakeprice (WEMAKEPRICE) is also holding the "2021 Lunar New Year Event," showcasing gift sets covering various categories. During the event, product coupons up to 15%, card coupons of 5%, and brand coupons up to 20% are offered. These can be used in combination, allowing discounts of up to 40% when purchasing gift sets. Wemakeprice explained that this Lunar New Year gift event is well-organized with health-related gift sets. They have set up a "2021 Lunar New Year Best Ranking" product section that shows popular gift sets in real time, enhancing shopping convenience. Additionally, a "Gift Sets by Price Range" section recommends gifts from under 10,000 won to over 100,000 won according to the buyer’s budget.

Interpark plans to offer various benefits such as first-come-first-served coupons and billing discounts until the 8th of next month, and will operate discount corners based on popular holiday products, including special price products by price range, recommended gift products, and brand deals. First, starting at 10 a.m. daily, three types of app-exclusive shopping discount coupons will be distributed on a first-come-first-served basis. Additional benefits are provided depending on the payment method. When these coupons are combined, discounts of up to 45% can be received. Furthermore, using general coupons issued on each product page and additional coupons from the continuously operated shopping benefits page increases the discount benefits. There is also a corner that gathers recommended products by price range. When a category is selected, eight main products that meet the conditions are recommended.