LG Uplus Launches 'Unlocked + MVNO' Sweet Combo Promotion for Galaxy S21

[Asia Economy Reporter Eunmo Koo] LG Uplus announced on the 21st that it will launch the ‘Kkuljohap’ promotion together with U+ Altteul Phone Partners ahead of the official release of Samsung Electronics Galaxy S21 on the 22nd.

‘Kkuljohap’ is a promotion that offers limited-time special discount plans and abundant gifts to customers who purchase unlocked phones and then subscribe to Altteul Phone plans.

This Galaxy S21 Kkuljohap promotion is a follow-up to the iPhone 12 Kkuljohap promotion held in October last year. LG Uplus explained, “After last year’s promotion launch, the number of customers purchasing unlocked iPhones and subscribing to U+ Altteul Phone grew more than fourfold, achieving great results, so we planned the second round to coincide with the Galaxy S21 launch.”

First, customers who purchase the Galaxy S21 unlocked phone and subscribe to plans through 11 U+ Altteul Phone Partners companies will be offered special discount plans from the 22nd until the 28th of next month.

There are a total of five plans: two 5G plans including ▲9GB data (1Mbps after exhaustion) at a minimum of 22,000 KRW (VAT included) ▲180GB (5Mbps after exhaustion) at a minimum of 35,750 KRW, and three LTE plans including ▲5GB daily (5Mbps after exhaustion) at a minimum of 27,700 KRW ▲11GB (3Mbps after exhaustion) at a minimum of 22,000 KRW ▲15GB (3Mbps after exhaustion) at a minimum of 12,100 KRW. Prices and promotion details vary by participating operators.

Additionally, as an exclusive benefit for U+ Altteul Phone Partners, customers purchasing the Galaxy S21 unlocked phone with a KB Kookmin Card will receive 10% cashback and a 6-month interest-free installment plan. For the Galaxy S21 Ultra, this can amount to a maximum benefit of 159,000 KRW.

All customers who complete activation will receive a 3-month YouTube Premium subscription and a 20,000 KRW gift certificate for Baedal Minjok. Separately, through a raffle, prizes including one Galaxy S21, two Galaxy Watch3, five Galaxy Buds Live, and fifty Samsung genuine adapters will be awarded.

Individual operators will also hold their own events. U+ Altteul Mobile will support the unlocked device loss and damage insurance (5,900 KRW) for six months only for customers who apply after subscribing to a plan. Hello Mobile will raffle off 3 geumdon (approximately 100 grams of gold) worth about 1 million KRW to one winner weekly. Additionally, Keunsaram will provide cultural gift certificates worth up to 200,000 KRW depending on the plan to all subscribing customers.

This promotion is conducted with a total of 11 U+ Altteul Phone Partners operators: U+ Altteul Mobile, Seokyung Broadcasting, Smatel, Eyes Vision, Enex Telecom, S1, Yeoyoo Telecom, InscoBee, Unicoms, Keunsaram, and Hello Mobile.

Kang Jinwook, head of LG Uplus MVNO business, said, “The unlocked iPhone Kkuljohap promotion held last year led to significant growth in the Altteul Phone market. To coincide with the Galaxy S21 launch, we planned this joint promotion with U+ Altteul Phone Partners to provide richer and more practical benefits.”