Lux & May 'Infinity Sleeping Lip Mask' Opens Export Gate with 350,000 Units to U.S. College Entrance Glam Bag (Ipsy Glambag)

Infinity Sleeping Lip Mask

Classy beauty brand LuxnMay has received an order of 350,000 units of its ‘Infinity Sleeping Lip Mask’ from Ipsy Glambag, a leading subscription platform in the United States, marking a pleasant start to its first export to the U.S. in the new year.

Ipsy Glambag selects 5 to 6 innovative and unique products each month, primarily those that have passed rigorous product selection and procedures, and distributes them to members across the U.S. LuxnMay’s ‘Infinity Sleeping Lip Mask’ is scheduled to be introduced to approximately 350,000 members through the Ipsy Glambag beauty box in May this year.

LuxnMay’s ‘Infinity Sleeping Lip Mask’ is a special care product that moisturizes dry lips overnight, delivering superior effects compared to lip balm. This product was created with a witty design that satirizes reality and a healthy recipe developed by LuxnMay’s corporate research institute. In Korea, it was first introduced to consumers through crowdfunding on the Wadiz platform starting from the 7th. Despite being LuxnMay’s first Wadiz crowdfunding project, the ‘Infinity Sleeping Lip Mask’ achieved a 500% funding rate within one day of launch and has surpassed 1,000% funding as of January 20.

Thanks to the supporters’ interest in the crowdfunding, LuxnMay has also set up an experience zone at ‘Gonggan Wadiz’ in Seongsu-dong, where customers can try the product offline.

Seongsu-dong 'Gonggan Wadiz' Experience Zone

Son Moon-ho, CEO of LuxnMay, stated, “Last year, our ‘Brightening Lift Up Perfect Fit Mask’ was introduced to 160,000 American consumers through the August issue of the global beauty magazine Allure’s beauty box, receiving a warm response. This year, through Ipsy Glambag, we can introduce LuxnMay products to even more consumers.” He added, “We believe that selling 350,000 sleeping lip masks will be an opportunity for LuxnMay to get closer to American consumers, and we will continue efforts to increase LuxnMay’s brand awareness through various marketing and sales activities in the U.S.”

He continued, “We launched domestically through Wadiz crowdfunding, and with the successful progress of the funding, we thank everyone who has shown interest. We will continue to meet customer expectations with diverse products and quality.”

LuxnMay’s Infinity Sleeping Lip Mask is scheduled for Wadiz funding until the 25th and will be available for purchase on the brand’s official website, various online malls, offline Nunk stores, and Missha Plus after the funding ends.