Fila Kids, Specially Produced 'Heunhan Namjae Safety Umbrella' Gift for New Semester

Fila Kids announced on the 20th that they will specially produce and gift the 'Fila Kids Heunhan Siblings Safety Umbrella' ahead of the new school semester.

[Asia Economy Reporter Seungjin Lee] FILA Korea's FILA Kids announced on the 20th that it will specially produce and gift the ‘FILA Kids Heunhan Namjae Safety Umbrella’ ahead of the new school semester.

The umbrella features the YouTubers ‘Heunhan Namjae’ Euddeumi and Amy, who are models for FILA Kids. It uses transparent material on the front and has a whistle attached to the handle, ensuring visibility as well as personal safety. It will be provided as a first-come, first-served special gift to all customers who purchase the 2021 new semester bag and shoe pouch set from FILA Kids.

The FILA Kids Heunhan Namjae Safety Umbrella reflects the brand’s spirit of operation in the ‘FILA Kids Safeguard Campaign,’ which has been ongoing for over 10 years to help create a safe and happy environment for children.

The FILA Kids Safeguard Campaign has been conducted by FILA Kids since 2009. Through its representative program, ‘Children’s Safety Classroom,’ it visits daycare centers and elementary schools nationwide, educating thousands of children every year on safety rules and information for daily life.

A FILA Kids official said, “We considered ways to help with children’s pedestrian safety in daily life and safety prevention in case of emergencies, which led to the production of the safety umbrella,” adding, “Above all in 2021, we hope that all our children can live safely and securely.”