Woori Bank Partners with LCK to Target the 'MZ Generation'

Kwon Kwang-seok, President of Woori Bank (left), and Oh Sang-heon, CEO of LCK (right), are posing for a commemorative photo at the 'League of Legends Champions Korea (LCK)' partnership signing ceremony held on the 19th at LoL Park in Jongno-gu, Seoul. (Provided by Woori Bank)

[Asia Economy Reporter Wondara] Woori Bank will conduct brand advertising for the 'League of Legends Champions Korea (LCK)' until 2023.

Woori Bank announced on the 20th that it held a partnership signing ceremony with LCK at LoL Park in Jongno-gu, Seoul. The agreement includes brand advertising inside the LCK stadium and on-site events until 2023.

Kwon Kwang-seok, CEO of Woori Bank, said, "Through the partnership with LCK, which represents e-sports, this will be a great opportunity to promote Woori Bank as young and dynamic," adding, "Through this partnership contract, we will actively communicate with the MZ generation to attract future customers and expand our customer base."

Meanwhile, Woori Bank is conducting an event until the 7th of next month, giving away 60,000 popular LCK items to customers who sign up for Woori WON (WON) Banking for the first time. The day before, a video titled 'Woori Bank and Sunmi Support LCK,' featuring singer Sunmi, known as an LCK fan, was released on YouTube, Instagram, and Facebook.