Hankook Tire Adopts Data Analytics Platform 'Tableau' to Accelerate Digital Transformation

[Asia Economy Reporter Suyeon Woo] Hankook Tire & Technology (hereinafter Hankook Tire) announced on the 19th that it is accelerating digital transformation by adopting Tableau Software's data analytics platform.

Hankook Tire, as an innovative technology company, has introduced Tableau Software's global business analytics program to strengthen its digital capabilities. Through this, it is enhancing digital office innovation by establishing a data-driven analytics platform.

Tableau is a data analytics platform that visualizes various types of data, enabling users to analyze easily and conveniently. It is characterized by improved user convenience and enhanced visual analytics tools. Without learning complex programming or query languages, users can intuitively collect and integrate data through mouse clicks and drag-and-drop, and easily visualize complex databases as graphs or charts.

Hankook Tire utilizes Tableau in management, finance, sales, product, manufacturing, production management, and research-related tasks at its global offices. By doing so, it has standardized data and management indicators to build a concise database that allows quick and easy understanding of dispersed data worldwide and enables swift decision-making. The burden of analysis and reporting tasks has been minimized, allowing more time to be invested in deriving high-value insights from a business perspective.

Additionally, it has enabled immediate response and sophisticated work for various demands such as modification requests and advancement tasks from operational departments. In fact, after developing a prototype model for standardized report creation, the development period has been reduced by more than 75% compared to before until final use. Through this, Hankook Tire plans to not only strengthen its digital capabilities but also solidify its position as a global premium brand through innovation in work methods.

Meanwhile, Hankook Tire has already been making various efforts to lead the digital transformation era. It developed the 'VCD (Virtual Compound Design) system,' a tire compound property prediction model using artificial intelligence (AI), and the 'Automatic Inspection Process,' an automated inspection system integrated with digital sensors, which have been introduced into the production process.

Furthermore, through a collaborative project with SK Planet, it developed the 'Road Risk Detection Solution,' and signed agreements such as the establishment of the Digital Future Innovation Center for joint future technology research with KAIST, focusing on innovative R&D and securing digital technology capabilities through digital transformation.