On the 15th, ESSA's 'Avenue Cashmere Fabric Sofa' sold out during the second encore broadcast on Lotte Homeshopping. [Photo by ESSA]
[Asia Economy Reporter Junhyung Lee] Sofa brand ESSA announced on the 19th that it sold out the prepared quantity during the second encore broadcast held on the 15th, following the launch broadcast on Lotte Home Shopping in November last year.
During the encore broadcast, a new corner-type product of the 'Avenue Cashmere Fabric Sofa' was introduced, attracting attention. This sofa, made from premium Israeli cashmere material, is designed to allow angle adjustment in 45 steps.
An ESSA representative said, "The Avenue sofa became a hot topic to the extent that it appeared in real-time search rankings after the first home shopping launch," adding, "Based on easy-clean features that make maintenance convenient, it received a good response in the second broadcast as well."
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