New Products Open Daily at 8 AM, a New Concept Shopping Only Purchasable by Sharing on SNS
[Asia Economy Reporter Kim Cheol-hyun] TMON (CEO Lee Jin-won) announced on the 19th that it has established a store called 'Gongyutime' where users can purchase products at ultra-low prices by sharing product links with acquaintances through their own SNS.
At Gongyutime, new products open every morning at 8 AM and are sold at prices lower than the lowest online prices for only 24 hours. There is a consumer psychology of wanting to inform acquaintances when discovering good-priced products, and this was planned with the intention of lowering prices by utilizing this as a voluntary word-of-mouth promotional method.
To purchase a product, customers directly share the link with acquaintances via KakaoTalk or Facebook through the sharing function on the page, and after refreshing, the purchase button is activated, allowing the product to be bought. From the customer's perspective, they can purchase products about 40% cheaper than the existing lowest online prices with just a simple share. Sellers can also benefit not only from increased sales but also from marketing effects.
Lee Jin-won, CEO of TMON, introduced Gongyutime as "a new time store where customers who want to share when they see good-priced products and sellers who want to use this for marketing can both be satisfied."
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