[Asia Economy Reporter Lee Seon-ae] The health cereal 'Granola' market is growing due to the expansion of the convenient meal replacement (CMR) market and the prolonged 'stay-at-home' lifestyle.
On the 18th, Dongseo Food announced that the sales of 'Post Granola,' which is gaining attention as a convenient and healthy meal, reached 34 billion KRW in 2020, showing about 33% growth compared to the previous year. According to market research firm Nielsen Korea, the total cereal market size in 2020 was about 250 billion KRW, with granola cereal accounting for about 27% of the market.
Granola is a healthy cereal made by mixing grains, dried fruits, nuts, and baking them in an oven with sugar or honey. Granola cereal, which combines both 'taste' and 'nutrition,' began to attract attention from 2019 alongside the growth of the convenient meal replacement market. Recently, it has gained even more popularity as consumers increasingly prefer convenience while maintaining health.
Since launching the first granola cereal in Korea in 2008, Dongseo Food currently offers various flavored granola products centered on two product lines: 'Post Granola' and 'Post Golden Granola.' The latest lineup includes a total of eight products such as ▲Brown Rice Granola ▲Cranberry Almond ▲Blueberry ▲Cacao Walnut ▲Crunch ▲Fruits ▲Almond Bean ▲Red Bean Green Tea, expanding consumers' choices.
Kim Jong-hoo, Marketing Manager at Dongseo Food, said, "The Post Granola series is loved by consumers who want to conveniently enjoy a healthy meal with convenience, nutrition, and taste all in one." He added, "Going forward, Dongseo Food will continue to introduce granola products with various flavors and nutrition that meet consumers' changing preferences and trends."
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