[Asia Economy Reporter Yujin Cho] Global sports brand FILA unveiled its new semester "New Beginning" advertisement featuring global brand model BTS on the 18th.
In the released advertisement, the seven BTS members gathered on a platform symbolizing the starting point of a new beginning, expressing the excitement before another leap forward. The "platform," which is both the starting point of the journey toward the destination and the place where infinite possibilities are realized, delivers a message of encouragement to those embarking on a "new beginning" with FILA Back to School backpacks. BTS appeared wearing FILA backpacks, apparel, and shoes that suit each member, offering "backpack styling" not only for the new semester but also for those facing various new starts, drawing even more attention.
In addition to the group image released today, additional advertisement images and videos capturing the emotions and charm of the seven BTS members will be sequentially released through FILA's official website and official social media channels (Facebook, YouTube, Instagram, etc.).
Meanwhile, the FILA 2021 New Semester Back to School backpacks maximize durability by using high-performance fabrics and incorporate antibacterial lining materials for hygienic use, forming a concept of high strength, high functionality, and high specifications.
The lineup includes the ‘Carbon Backpack,’ which stands out for its excellent durability, simple design, and practicality; the ‘Aegis Backpack,’ made with nylon fabric used for military jackets; and the ‘T Pack 21,’ which enhances storage practicality with a mini pouch included. These backpacks have received positive responses since their initial release.
New semester fashion items that pair well with the backpacks also stand out. FILA’s simple design sweatshirts and hoodies, which add the brand’s unique heritage, as well as performance running shoes like the ‘Wavelet Alpha Accelerator,’ the daily joggers ‘Modulus’ inspired by 1980s running shoes interpreted with FILA’s sensibility, and the canvas sneakers ‘FILA Bumper’ featuring a midsole reminiscent of a bumper and a pointed toe, are perfect for creating stylish school looks.
The FILA 2021 New Semester Back to School backpack collection worn by BTS in the advertisement is available at FILA’s official online store and nationwide FILA stores.
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