MBIO Launches Essential Wear Collection

Exclusive Release of Leather Jackets at SSF Shop

[Asia Economy Reporter Yujin Cho] MBIO, the contemporary casual brand of Samsung C&T Fashion Division, announced on the 18th that it has launched its spring season collection composed of simple and comfortable essential wear for everyday life.

MBIO set the concept for this spring season as ‘Daily Wear (Daily + Bok [Happiness])’, aiming to add the value of happiness to clothes that are easily accessible in daily life. The focus was on essential wear with minimal design and comfortable fit that can be worn frequently every day and bring joy to life.

The collection carefully selected basic items most favored by millennial men, including jacket and pants sets, cardigans, shirts, slacks, and denim pants.

MBIO presented a wider variety of designs for its signature product, the set-up jacket, this season. For the first time, it launched a premium set-up jacket made from 100% GoldenTex wool. Offered at a reasonable price in the 200,000 KRW range, it emphasized high cost-effectiveness while applying a luxurious appearance, excellent comfort, and a relaxed silhouette.

The minimal set-up jackets, which have been very popular every season, were released in two fits: a relaxed fit with ample room and a slightly slim basic fit. Especially this year, the color lineup was expanded beyond black to include ash and beige, broadening the range of choices.

Additionally, MBIO exclusively introduced leather jackets on Samsung C&T Fashion Division’s integrated online mall, SSF Shop. The debut leather jackets are made from premium Italian lamb leather and come in stand collar and bomber styles.

Other styling suggestions included pairing a black cashmere blend cardigan with a beige shirt and raw denim pants, as well as matching a white T-shirt with black slacks, proposing a neat and clean casual look without any unnecessary elements.

Jungmin Ji, Group Head of MBIO, said, “Recently, as the importance and essence of daily life have been emphasized, designs that focus on basics and styles that are comfortable and practical are gaining more attention. This spring, we hope people create fashion that adds happiness to their daily lives with MBIO’s carefully selected daily items.”

Meanwhile, to celebrate the launch of the spring collection, MBIO is offering a 20% discount on Musinsa until the 31st and is holding a support comment event on SSF Shop until the 10th of next month, where participants can win a cardigan through a lottery.