Shinhan Card Sets 40 Trillion KRW Digital Transaction Target for This Year... "Aiming to Become a Digital Pay Player"

2021 First Half Business Strategy Meeting Held
President Lim Young-jin Urges Enhancement of Core Competitiveness, Future Competitiveness, and Rapid Execution Skills

On the 15th, Im Young-jin, CEO of Shinhan Card, is attentively listening to the meeting content at the '2021 First Half Business Strategy Meeting' held at the Shinhan Card headquarters in Euljiro, Seoul.

[Asia Economy Reporter Ki Ha-young] Shinhan Card has set its digital transaction amount target at 40 trillion won for this year. This is an increase of about 10 trillion won compared to last year, with the goal of achieving half of its net profit through digital business channels.

Shinhan Card announced on the 17th that on the 15th, it held the 2021 first half business strategy meeting at its headquarters in Euljiro, Seoul, with all department heads attending both online and offline.

At this meeting, Shinhan Card raised its digital transaction amount target to 40 trillion won, including digital channels such as Shinhan Pay Fan and simple payments through partnerships with Naver and Kakao Pay, and pledged to leap forward as a digital pay player.

The business strategy meeting was conducted under the 2021 company-wide strategic direction called 'DEEP-tact,' sharing ways to achieve goals by business line and holding a bottom-up style discussion session for evolution into a first-class company.

Especially during the discussion session, a variety of ideas and intense debates were held among department heads focusing on four themes: Gye (計, growth strategy for 10 years), Mo (謨, priority tasks for 2021), Hyeong (形, winning organization), and Se (勢, swift execution). Gye-Mo-Hyeong-Se are the four keywords presented by Chairman Cho Yong-byeong at the '2021 Shinhan Management Forum' held on the 4th, attended by top executives and officers of Shinhan Financial Group, to survive in today’s era of complexity.

President Lim Young-jin concluded the review by urging department heads to enhance 'fundamental competitiveness,' 'future competitiveness,' and 'rapid execution capability.' President Lim said, "Let us prepare for tomorrow by building a solid foundation in payment and consumer finance areas, as well as promoting new businesses centered on data and digital," and added, "Let us also increase the speed of organizational decision-making and execution."