LG Electronics Strengthens Premium Marketing for OLED Gallery TV

A customer is looking at an LG OLED Gallery TV installed at the BoConcept store located in Sha Tin, Hong Kong.

[Asia Economy Reporter Dongwoo Lee] LG Electronics announced on the 15th that the OLED Gallery TV will showcase a new lifestyle in collaboration with the Danish premium interior brand 'BoConcept'.

LG Electronics created premium living spaces using LG OLED Gallery TVs and BoConcept products at three BoConcept stores located in the heart of Hong Kong, including Shatin, Hiysan, and Central.

LG Electronics plans to focus on promoting the differentiated design of the LG OLED Gallery TV, which serves as an interior object within the home, to premium customers who visit high-end interior stores. Visitors can directly experience a modern and restrained lifestyle where the TV, furniture, and accessories harmonize.

The LG OLED Gallery TV focuses on customer lifestyles that prefer harmony with surrounding spaces. For the 65-inch model, it has a thickness of less than 2 cm and integrates the screen, driving components, speakers, and wall-mount parts all within the unit. Unlike conventional wall-mounted TVs, the entire TV adheres closely to the wall without external devices, providing excellent screen immersion and making the installation space more beautiful.

Positive reviews from leading overseas media continue.

Canadian IT specialist media Altings praised the LG OLED Gallery TV as “an astonishing and versatile TV with near-infinite contrast ratio and perfect black expression,” and noted that “the entire TV has an amazingly consistent and very thin design.” The American business magazine Forbes emphasized it as a ‘dream cinema’ and ‘undeniably attractive.’

Lee Sangbong, head of LG Electronics Hong Kong branch, said, “We will continue to strengthen marketing targeting premium customers who can directly experience the lifestyle presented by the LG OLED Gallery TV.”