Devgroo Expands Distribution Network and Strengthens Online Presence of 'Snow Peak Apparel'... "Business Expansion"

[Asia Economy Reporter Hyunseok Yoo] VirtualTech's subsidiary DevGroup announced on the 13th that its premium natural lifestyle wear brand 'Snow Peak Apparel' will expand its business through additional store openings and a renewal of its own online mall in 2021.

Since its launch in the first half of last year, Snow Peak Apparel has secured a total of 50 distribution channels including department stores and dealerships, driven by the untact leisure activity camping trend, lifestyle outdoor products, and brand image.

This year, it plans to continue expanding its distribution network. Despite the difficulties faced by local commercial districts due to COVID-19, inquiries from dealership owners have surged, leading to the confirmation of 10 new dealership openings even before the start of this year, with preparations underway. In addition to department store distribution, the company expects to secure over 80 distribution channels this year by opening stores in large premium outlets.

Furthermore, as the proportion of online purchases has increased after COVID-19, Snow Peak Apparel plans to strengthen online sales as well as offline expansion through the renewal of its online mall. The renewed mall will enhance design by reorganizing the UI and UX to reflect online purchasing trends, improving convenience for consumers during purchase. It will also offer a more detailed membership tier system along with various promotions and benefits. Additionally, the company plans to provide consumers with diverse product information through the creation of various content such as brand identity and style.

A company representative stated, “Although Snow Peak Apparel is a newly launched brand, it has received favorable reviews from many distribution partners and consumers since its first year. This year, we have thoroughly prepared in terms of products, distribution, marketing, and online to ensure a perfect establishment in the market. We expect this year to surpass last year’s growth.”