[Featured Stock] KTH Expected to Benefit from Coupang OTT Development Dreaming of Becoming the 'Amazon of Asia'

[Asia Economy Reporter Yoo Hyun-seok] KTH is showing strong performance. As expectations for Coupang's IPO increase, the anticipation of benefits from Coupang's online video service (OTT) 'Coupang Play' appears to be influencing the stock price.

As of 2:18 PM on the 11th, KTH was trading at 6,950 KRW, up 15.26% (920 KRW) compared to the previous trading day.

E-commerce company Coupang launched Coupang Play at the end of last year. Coupang Wow membership subscribers, who pay 2,900 KRW per month, receive unlimited access to movies, dramas, and other videos on Coupang Play along with free rocket delivery. This strategy is interpreted as aiming to increase market dominance by linking fast delivery with video content, similar to the world’s number one company, Amazon. Coupang is known to collaborate with KTH, KT’s content distribution subsidiary, for movie content, and with SPOTV for sports broadcasting.

Coupang is pursuing a Nasdaq listing. It is reported to have passed the preliminary review for a U.S. Nasdaq IPO through its underwriter, Goldman Sachs. The Nasdaq listing is expected to be completed as early as the first quarter of this year.