Muan-gun Confirms BI for 'Jeonnam's Capital Platform Muan'

Development of a City Brand Embracing Muan-gun's Unique Identity and Future Vision

New BI of Muan County Confirmed as 'Jeonnam's Capital Platform Muan' (Photo by Muan County)

[Asia Economy Honam Reporting Headquarters, Reporter Oh Hwan-joo] Muan County (Governor Kim San) has finalized a new city brand (BI) that reflects the region's identity and future vision.

According to the county on the 8th, until now, without a separate city brand, the county slogan "Living Happiness Muan Made Together with Citizens" has been used alongside the brand slogan, but due to insufficient linkage with regional policies and lack of distinctiveness, there have been limitations in external utilization.

Since the launch of the 7th elected administration, the need to develop a new city brand that encapsulates the county's identity, changed development conditions, and future vision has been continuously demanded. Accordingly, last year, a BI development research project was conducted to develop the brand name and design, and through a citizen preference survey, "Jeonnam's Capital, Platform Muan" was finally confirmed as the city brand.

"Jeonnam's Capital, Platform Muan" clearly highlights Muan County's unique identity as the administrative center city and the location of Jeonnam's provincial government office, while proactively presenting Muan County's future vision framework aiming for an advanced platform economy led by the 4th Industrial Revolution.

In addition to the representative city brand that presents the policy vision, "Hwangtogol Muan," which emphasizes the region's characteristics, was additionally selected for concurrent use.

"Hwangtogol Muan" emphasizes the clean and healthy image of the county's local resource, hwangto (loess soil), and is a branding of the name that has been symbolically used so far.

The county is promoting the establishment of the Hwangto Architectural Culture Foundation with the aim of reviving hwangto architectural culture, and plans to systematically promote the hwangto industry to highlight its value as the original home of hwangto. The utility value of "Hwangtogol Muan" as a city brand is expected to increase further.

Governor Kim San stated, "We will actively utilize the new city brand in overall administration and regional brand marketing to promote regional economic revitalization through the enhancement of external brand value."