Holding Treasures... "Toothbrush and Shampoo Both Sparkling"

Use of Precious Metal Ingredients Encouraged in Daily Necessities and Cosmetics

Baird Black Pearl Fine Bristle Toothbrush.

[Asia Economy Reporter Lee Seon-ae] The beauty and household goods industries are getting close to sparkling gold and jewels. By releasing cosmetics and household products containing gemstone ingredients such as pearls and gold, they are receiving positive responses from consumers.

According to the related industry on the 2nd, JK Inspiration's dental care brand BEARD recently launched the ‘Black Pearl Fine Bristle Toothbrush’ containing black pearls. In line with its naturalistic brand image, it utilizes calcium carbonate extracted from black pearls to enhance plaque removal power. Additionally, it applies soft yet resilient black pearl dual fine bristles that do not irritate the gums while thoroughly and refreshingly cleaning between teeth, tooth surfaces, and molars. The design, which won the K-Design Award, is ergonomically engineered to boast a comfortable grip.

A BEARD representative explained, “We boldly used black pearls to enhance cleansing power with natural ingredients rather than artificial ones,” adding, “Since it is a natural ingredient, it causes minimal tooth irritation and product deformation, gaining favorable responses from consumers.”

LG Household & Health Care’s teeth whitening brand LeBlanc also focused on pearls. The toothpaste-type teeth whitening product ‘LeBlanc Pearl Shining Daily Care Type,’ containing pearl capsules, includes seawater pearl ingredients that help with teeth whitening. Clinical trials confirmed its teeth whitening and breath odor suppression effects. It features an airless pump container that allows the product to be used until the end. It is free from parabens, sodium benzoate, and triclosan, making it gentle to use.

TS Trillion, the nation’s top manufacturer and seller of hair loss shampoos, attracted attention by launching the ‘Gold Plus TS Shampoo’ containing gold ingredients. The premium gemstone gold and golden-hued nourishing extracts are enhanced to care for shiny and radiant hair. Moreover, it contains dexpanthenol, biotin, niacinamide, zinc pyrithione, which help alleviate hair loss symptoms, and hydrolyzed quinoa seed, which has excellent moisture retention, aiding scalp care and smooth hair texture.

The cosmetics industry is actively applying precious metals to products. Labelyoung introduced the ‘Shocking Three-Step Wash-Off Pack,’ which includes 24K gold ingredients that help tighten pores and three types of gemstone ingredients: diamond, amethyst, and pearl. Following this, they also launched the ‘Shocking White Peeling Soap,’ which contains pearl powder and offers cleansing, exfoliating, brightening, and radiance coating effects simultaneously.

Products that make the skin look radiant and bright often feature gemstone ingredients. Able C&C released the ‘Magic Cushion Neo Cover,’ which uses pearl extract, pearl powder, and mother-of-pearl powder to create a radiant glowing complexion. Siero Cosmetic’s ‘Eye Palette Bar,’ an eyeshadow palette containing ingredients derived from gemstones such as Naker pearl powder, diamond powder, and sapphire powder, is also popular.