Likeit X KMK Color Research Institute, 'Colorin(人)' Project Conducts 'Kkalbyeol Diagnosis'

'Colorin' Project Launched to Realize Color Value
Recruiting 100 Participants for 'Kkalbyeol Diagnosis' Personal Color Finder

Likit X Korea KMK Color Research Institute 'Colorin'. Photo by Korea KMK Color Research Institute

[Asia Economy Reporter Eunji Kim] LIKIT has partnered with Korea KMK Color Research Institute (Director Minkyung Kim) to select trend colors every two months and realize the value of each color through the project "Colorin (人)" (hereinafter "Colorin"). Furthermore, they plan to add an emotional touch by matching the selected colors across various lifestyle areas such as beauty and fashion.

As part of the "Colorin" project, LIKIT is recruiting 100 participants for the "Color Diagnosis by Color" program starting from the 23rd. Korea KMK Color Research Institute analyzes the participant's photo and date of birth using an AI program to diagnose ▲personal color and ▲human color. Participation details can be found on LIKIT's official Instagram account.

Personal color is a diagnostic system that compares and analyzes an individual's skin tone with the colors of the four seasons to find the colors that suit them best. Korea KMK Color Research Institute provides the best personal colors within a palette of 12 months as the result. Human color is a personality analysis that reads an individual's abilities, charm, characteristics, environment, and tendencies. It is suitable for application in daily life as it offers a detailed understanding of personal individuality.

Minkyung Kim, Korea's first certified colorist, will provide participants with diagnostic results based on big data she has researched and analyzed, including personal color and human color. This analysis is conducted based on Korea's first personal color standard color guidebook, "KMK Personal Color Guide 168."

LIKIT and Korea KMK Color Research Institute will continue their collaboration on the "Colorin" project.