Pumtec Korea Targets Health Functional Food Market... Diversifies Business

Acquisition of 126,312 Shares of Jallon Natural Worth 12 Billion KRW... Showing 60% Stake

Investment Contract Signing Ceremony between Permtec Korea and Jallon Natural (Photo by Permtec Korea)

[Asia Economy Reporter Kum Boryeong] Permtek Korea is launching an attack on the health functional food market through social networking services (SNS).

On the 22nd, Permtek Korea announced that it will acquire 126,312 shares of Jallon Natural worth 12 billion KRW to secure management rights. After acquisition, the shareholding ratio will be 60%. The scheduled acquisition date is the 5th of next month.

Jallon Natural is a venture company established in 2015 with the goal of planning a natural organic brand using natural ingredients. Based on brand planning capabilities for various products such as health functional foods, cosmetics, household goods, and beauty products, last year's sales grew 270% compared to the previous year. 'Janginjeongsin Everyday' is a product for children's immunity that has gained attention in the market and has been listed on Coupang and Market Kurly since this year.

Jallon Natural has pioneered new distribution channels based on media commerce and influencers. As the number of influencers handling its products exceeded 1,000, it developed the influencer new distribution platform 'Wind Lab' last September. On this platform, products such as Janginjeongsin Everyday, 'Nature Belle' (a baby skincare brand), and 'Lady Heal' (a women's specialty brand) are sold.

Joo Young, CEO of Jallon Natural, explained, "In the post-COVID-19 era, Permtek Korea's investment, which has know-how in manufacturing and production and a 50-year management philosophy, is expected to greatly help Jallon Natural's future growth to maintain its continuous growth based on the SNS market."

Lee Dohoon, CEO of Permtek Korea, said, "After announcing at the early-year regular shareholders' meeting that we would continue to diversify our business beyond cosmetic containers, we decided on this investment as the first step to participate in the health functional food market," adding, "Our long-term goal is to expand into the inner beauty market and continuously expand the business area of 'beauty.'"