Women Venture Association and Kia Motors Sign MOU to Support Sustainable Growth of Women Venture Companies

Vice President Hyukho Kwon of Kia Motors (left) and Chairwoman Mikyung Park of the Korea Women Venture Association are posing for a commemorative photo after signing the agreement.

[Asia Economy Reporter Kim Cheol-hyun] The Korea Women Venture Association (President Park Mi-kyung) announced on the 22nd that it has signed a business agreement with Kia Motors in a non-face-to-face manner to continuously discover and support the growth of women venture companies and startups.

Through this agreement, the association and Kia Motors plan to operate various support programs for women venture companies over the next six months. First, members of the association will be able to receive a 2% official discount benefit along with a test drive program specially prepared by Kia Motors exclusively for women venture companies, and will be given opportunities to market through promotional channels such as magazines linked with Kia Motors and the association.

In addition, to discover prospective women venture companies challenging startups with innovative ideas and technologies, Kia Motors will participate as an official sponsor in the 'Women Startup and Innovation Idea Contest (tentative name)' planned by the association for the first half of 2021, expanding the scale of programs and awards by donating one business vehicle.

President Park Mi-kyung said, "We will faithfully implement the basic matters of this agreement and further expand the scope of the agreement by planning a win-win cooperation model that connects the technologies and businesses possessed by Kia Motors and women venture companies," adding, "We will continue to strive to create various cooperative networks to support women venture startups and growth."