Diverse Lifestyle Usage Demands
Impact of New TV Trends in Bedrooms
Home Appliance Industry Including Samsung and LG Electronics
Strengthening TV Lineup Under 48 Inches
[Asia Economy Reporter Dongwoo Lee] The domestic home appliance industry is strengthening its lineup of premium small TVs under 48 inches. Globally, as the desire to utilize lifestyle products has diversified and recent consumer trends favor placing TVs in each bedroom, companies are expanding their product portfolios accordingly.
According to the industry on the 22nd, Samsung Electronics recently received radio certification from the National Radio Research Agency for the 32-inch QLED TV of 'The Frame.' This is the first time the company is preparing to launch the 32-inch version of The Frame in the domestic market. Following the preparation for the 32-inch domestic launch, Samsung is also reportedly preparing derivative models of the 43-inch product.
Samsung Electronics released The Frame 32-inch TV earlier this year in North America and Europe at the request of clients who wanted smaller products than the existing 43, 50, 55, 65, and 75-inch models. The Frame TV was first introduced in 2017, emphasizing 'various lifestyles utilizing home appliances.' This product is characterized by its design that resembles a picture frame, allowing it to display artworks and photos in addition to its TV functions.
Its curation feature continuously and automatically provides new artworks and information about popular artists, and when used as a frame, it allows users to create displays using pre-loaded photo filters, which has gained popularity. The 32-inch model, priced around $600, also enhanced competitiveness compared to other premium products.
Samsung Electronics' lifestyle products have been growing twofold annually in North America, thanks to increased indoor time due to the spread of COVID-19, which boosted their use as interior decor and second TVs.
LG Electronics' 48-inch OLED TV, launched in July, recorded sales of about 200,000 units within six months. The 48-inch OLED TV initially targeted second TV demand from consumers in Japan and Europe with limited living space, but it became highly popular among gamers as it is known to have high-spec gaming monitor features. The product supports 'G-Sync Compatible,' the industry's first to be compatible with NVIDIA graphics, synchronizing the refresh rate of external device graphics cards and the TV screen to minimize screen tearing. Its price competitiveness, around 1.9 million KRW, is also an advantage.
The industry's response to premium small products is also positive. It is analyzed that while maintaining premium TV demand, which was skewed toward large TVs over 65 inches, the category is expanding for sub-use and gaming purposes. The success of small and medium-sized TV products is expected to further diversify premium display products.
An industry insider said, "At the beginning of this year, as the spread of COVID-19 increased indoor time and the desire to own interior and personal electronic devices grew, the need for small and medium-sized TV products increased."
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