Lock&Lock Selected as 'Best Brand' on Southeast Asia's Largest Shopping Platform

Lazada Selected as '2020 Best Shoppertainment and Top-Selling Brand'
Lazada CEO Visits Lock&Lock Vietnam Subsidiary to Present Award Plaque

At the Lazada Awards ceremony held on the 21st at Lock&Lock Ho Chi Minh branch, Cheon Hae-woo, Executive Director of Southeast Asia Sales (third from the left), and James Dong, CEO of Lazada Vietnam (center), are taking a commemorative photo.

[Asia Economy Reporter Kim Cheolhyun] Lock&Lock (CEO Kim Seonghoon) announced on the 22nd that it was selected as '2020 Best Shoppertainment and Best-Selling Brand' by Lazada, one of the largest shopping platforms in Southeast Asia. Lock&Lock was recognized for its contribution to sales by achieving outstanding results in Lazada's major annual events this year. Accordingly, James Dong, CEO of Lazada Vietnam, personally visited Lock&Lock Vietnam on the 21st to present the award plaque.

Lock&Lock recorded sales growth of 110% and 133% compared to the previous year during Lazada's 9.9 and 11.11 events, respectively, and achieved over 300% sales growth during the 12.12 event. In the 12.12 event, it ranked second overall across all categories following Apple and secured first place in both the small appliances and home & living categories. Notably, sales of Lock&Lock air fryers accounted for 30% of total air fryer sales on Lazada.

Lock&Lock entered Lazada, known as the 'Amazon of Southeast Asia,' in 2016 and has been implementing a strategy to capture the early online market in Vietnam. Subsequently, it successfully entered Vietnam's top three e-commerce channels: Tiki in 2017 and Shopee in 2018.

Cheon Haewoo, Executive Director of Lock&Lock Southeast Asia Sales, said, "Based on the premium brand image established in Vietnam since 2008, Lock&Lock has solidified its position as the number one brand for kitchen and household products online, with online sales increasing every year and recording an average annual growth rate of about 140% from 2016 to last year." He added, "We will firmly establish our position as a premium household goods brand by quickly capturing the characteristics of the continuously growing e-commerce market in Vietnam and the needs of Vietnamese consumers in the COVID-19 era."