Happycall Launches 'Odd Adamhan Appliances' Targeting Single-Person Households

Minimal Design Induction Cooker, Mixer, Electric Kettle, and Toaster 4-Piece Set

Happycall announced on the 22nd that it will launch four types of "oddly compact appliances" including a single-burner induction range, mixer, electric kettle, and toaster, targeting the millennial generation centered on one- and two-person households. Photo by Happycall

[Asia Economy Reporter Kim Heeyoon] Happycall announced on the 22nd that it will launch four types of 'Odd Adamhan Appliances'?a single-burner induction range, mixer, electric kettle, and toaster?targeting the millennial generation, mainly composed of one- and two-person households.

The new products feature a minimalist design in white. The clean design with neutral colors and circular and straight lines stands out to blend well with any kitchen. The compact size is also an advantage.

Happycall will first introduce the four new products on shopping channels popular among millennials on the 22nd. According to Happycall, Odd Adamhan Appliances can be purchased through platforms such as Today’s House, 29CM, 10x10, Beaker, as well as Happycall’s official shopping mall and Happycall’s Naver Smart Store.

Park Soyeon, CEO of Happycall, said, “Odd Adamhan Appliances are products directly planned by Happycall’s millennial generation,” adding, “Next year, we plan to focus on strengthening Happycall’s small kitchen appliance sector, including expanding the ‘Odd’ line with the ‘Odd Adamhan Rice Cooker’ scheduled for release in the first half of the year.”