"Enjoy Home Appliances and Artworks"... 'LG Signature Art Gallery' Opens Online

LG SIGNATURE Art Gallery Video

[Asia Economy Reporter Dongwoo Lee] LG Electronics announced on the 22nd that it has opened the online ‘LG Signature Art Gallery’ in line with the non-face-to-face trend. This is the first time LG Electronics has opened an art gallery, both online and offline. The gallery's design and architecture were handled by Yoo Hyun-jun, a renowned domestic architect and professor at Hongik University.

The Signature Hall is composed of four zones exhibiting refrigerators, washing machines, TVs, and air conditioners respectively. Each zone features exhibition designs and artistic performances inspired by the products, harmonizing with the products to further highlight the artistic value of LG Signature. Customers can rotate the screen 360 degrees to enjoy the exhibition from various angles.

Special exhibitions by domestic and international artists are held in the planned exhibition hall. Exhibitions introducing artworks from various genres are regularly conducted, aiming to approach customers as a new space leading art culture. The general director of the planned exhibitions is Kim No-am, a member of the Cultural Station Seoul 284 (formerly Seoul History) operating committee and CEO of Art Space Hue.

LG Electronics created the LG Signature Art Gallery as an art platform suitable for the ontact era, allowing customers to appreciate artworks and LG Signature anytime and anywhere. Through the art gallery, it is expected to effectively promote the value of LG Signature and further strengthen its ultra-premium brand image.

Anyone can visit the digital gallery via PC or mobile regardless of time and place.

LG Signature is recognized in the global home appliance market for its overwhelming performance achieved through technological innovation, refined design faithful to the essence, and intuitive usability never experienced before.

Meanwhile, the first planned exhibition sponsored by LG Signature is a special exhibition titled ‘Meeting Kim Whanki’s Constellation Again,’ dedicated to the late Kim Whanki, regarded as a pioneer of Korean abstract art. It features 10 of his works and a virtual space recreating his New York atelier, offering various attractions. The exhibition runs from the gallery opening on the 21st of this month until March 14 of next year.

Park Kyung-ah, Executive Director of Brand Communication at LG Electronics, said, “The LG Signature Art Gallery, a space leading new art culture, will accompany customers’ sophisticated non-face-to-face cultural life.”

LG SIGNATURE Product Lineup