'The End' with Just One Mini Bag

From Cell Phone Bags to Body Bags!

[Asia Economy Reporter Choi Jeonghwa] Large big bags have now become rare retro bags. The disappearance of wallets due to smartphone’s easy payment systems, the diversification of N in 1 multi makeup items and upgraded long-lasting formulas leading to more minimal cosmetic pouches, and moreover, the simplification of makeup due to the COVID-19 pandemic have significantly reduced the size of bags. In these challenging times, let’s liberate our shoulders from the weight of big bags by opting for lightweight mini bags.

BBYB, Genderless Mini Bags

BBYB ‘Bruni Micro Mini Bag’, ‘Mio Unisex Crossbag’

Introducing the steady seller “Bruni Micro Mini Bag” and the FW new release “Mio Crossbag” from BBYB, a new contemporary brand pursuing vegan fashion reflecting ethical consumption culture.

The micro mini bag “Bruni” offers various styling options such as top handle and crossbody. It comes in white, black, and pink colors. The “Mio” is a unisex crossbag made of crocodile embossed leather, featuring a rectangular shape with sharp edges and a wide webbing strap for added stability. It can be styled as a shoulder bag or body bag in two ways, available in black and white. BBYB bags use premium vegan leather that is more resistant to stains, discoloration, and scratches than real leather.

BBYB is a brand that uses fake leather to lower product prices for ethical consumers participating in vegan consumption, emphasizing style and versatility to satisfy both cost-effectiveness and conscientious consumption simultaneously. BBYB ‘Bruni Micro Mini Bag’, ‘Mio Unisex Crossbag’

MARHEN.J, Masstige Mini Bags

Marhen.J ‘Lollyback’

The multi-pocket mini bag “Rolly Bag” by MARHEN.J is designed optimized for the shapes of objects. It features dedicated pockets sized for smartphones, cards, passports, etc. The open pocket is for smartphones, and the back pocket is for frequently used credit or transportation cards. The body is made of PU fabric, and the strap is an adjustable string style.

MARHEN.J is a masstige vegan brand with witty designs that contemplate sustainability and embody its values. MARHEN.J ‘Rolly Bag’

HYETHE, British Mini Bags

HYETHE (Haedeo) 'Mini Eggshell Mirror Bag', 'Soft Pillow Bag'

The “Mini Eggshell Mirror Bag” is a phone bag type mini bag with a small eggshell-shaped mirror attached, well known as actress Kim Yujeong’s bag from the drama ‘Backstreet Rookie’. It is a minimal size that can sufficiently hold phones regardless of model, and has a card pocket inside for convenience. The “Soft Pillow Bag” is a crossbody bag made of soft Italian cowhide with texture. It offers a cushion-like soft touch and unique design, and can be worn in various styles by matching thick straps, thin straps, and chains.

HYETHE is a classic brand based on traditional British craft techniques and design. HYETHE ‘Mini Eggshell Mirror Bag’, ‘Soft Pillow Bag’

Photo by Reporter Kim Heeyoung, Photography by Kim Taeyoon, Model Song Yunjung