[Asia Economy Reporter Yujin Cho] In celebration of the Christmas season, the retail industry has prepared unprecedented product discounts and abundant events.
The official online mall of Around the Corner, a Young Street edit shop under lifestyle culture company LF (CEO Oh Gyusik), is running the ‘Santa Corners’ promotion until the 28th. This promotion offers spectacular benefits such as brand season-off sales, ‘first-come-first-served special prices,’ ‘random coupons,’ and ‘1,000 won deals,’ with the fashion crew ‘Ruddicks’ also participating in the promotion.
The first-come-first-served special sale runs from the 18th to the 24th, offering various Around the Corner products at special prices on a first-come-first-served basis. Season-off sales are held for about 100 popular brands including Kirsh, OiOi, and Fila with their new products. Through the random coupon event, customers can receive instant discount coupons of up to 90% or additional discount coupons of 7-14% via the Payco app.
Additionally, Around the Corner is conducting joint marketing with the fashion influencer crew ‘Ruddicks,’ consisting of teenagers and early 20s. The Instagram and TikTok content of Ruddicks members includes information on an additional 5% discount coupon for the Around the Corner online store. Moreover, from the 21st for five days, the ‘Santa Corners Deal’ will allow customers to purchase representative popular brand products for 1,000 won.
CJ ENM’s online mall CJ Mall, part of the O Shopping division, is holding a toy gift event ahead of Christmas. In this event, which features participation from over 40 brands until the 20th, customers who purchase more than 30,000 won will receive 10% of their purchase amount as reward points.
Iconix, famous for ‘Pororo,’ ‘Tayo,’ and ‘Ttitipo,’ is selling a ‘Christmas Lucky Box.’ Limited to 300 units, this product offers lucky boxes composed of Pororo, Tayo, and Ttitipo toys at prices discounted from 45% up to 58% off the regular price. Additionally, various Iconix character toys can be delivered within two days from the order date, and customers will receive a 2021 calendar as a gift.
Lego is offering special discounts until the 20th. Popular gift items such as Friends, Super Mario series, Ninjago, and Avengers series are sold at up to 30% off, with some products including additional gifts. The German heavy equipment and special vehicle toy brand ‘Bruder’ also offers products like cement mixers, fire trucks, and excavators at special prices until the 20th.
Until the 22nd, ‘Fast Delivery’ service is applied to about 20 of the latest popular toys. Fast Delivery allows customers to receive their orders the next day if placed by 6 p.m. Representative products include various Pororo, Tayo, and Ttitipo items, the ‘Dyson Cordless Vacuum Cleaner’ toy that replicates the actual product’s appearance and suction function, Little Tikes’ ‘Activity Garden’ which can be transformed into two types with eight toys, and the ‘Key & B Beauty Vanity Play Set’ made with safe EQ-grade wood, featuring 14 accessories and a three-sided mirror.
AK Plaza has prepared various events for homebodies enjoying the holidays at home. First, for 10 days until the 27th, they are collaborating with the international relief and development NGO Save the Children to run the ‘Save Newborns’ and ‘Golden Time Saver’ campaigns for child protection. Now in its 14th year, the Save Newborns campaign started in 2007 to save newborns and mothers who die from preventable and treatable diseases or other causes within the critical first four weeks after birth, the most important period determining newborn survival. It is also well known as the ‘Mother and Child Knitting Campaign.’
Visitors to AK Plaza can receive a knitting kit until the 24th, make a wool hat themselves, and donate the hat by returning it to the store by the 27th to receive a souvenir. Donated hats will be delivered to countries where newborn survival is vulnerable.
On the 19th-20th and the 25th, customers can participate in the ‘Golden Time Saver’ campaign. This campaign involves sharing emergency relief news via social network services (SNS) within the critical golden 72 hours after disasters such as earthquakes, typhoons, and wars. Anyone with an SNS account can join as a talent donor. After watching a video at the red phone booth installed in AK Plaza and scanning the QR code to apply, participants will receive a reflector strap, phone strap, or daily shoulder bag depending on their level of participation.
AK Plaza is also selling limited-edition handmade beer for homebodies. The second edition of the ‘Pouring for You’ beer parodies poet Ando Hyun’s work ‘I Ask You.’ It is a collaboration with the brewery brand ‘Playground Brewery’ and features a Santa character design to evoke a holiday atmosphere. From the 18th to the 20th, it will be sold at the 1st floor Gate 6 of Bundang branch, and at the food halls of Suwon and Pyeongtaek branches, limited to the first 3,000 cans, at 10,000 won for 4 cans.
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