A Special Moment with a Cup of Coffee Enjoyed with 'Maxim Mocha Gold'

[Asia Economy Reporter Lee Seon-ae] Since its launch in 1989, there has been a coffee loved nationwide. It is the 'Maxim Mocha Gold,' famous for its yellow coffee mix. As of 2020, Maxim Mocha Gold is the best-selling product in the domestic coffee mix market. What is the secret behind Maxim Mocha Gold maintaining its popularity firmly amid rapidly changing consumer tastes and trends?

The biggest reason Maxim Mocha Gold has held the undisputed number one position in the coffee mix market is its insistence on high-quality beans and the excellent technology of Dongseo Food, based on over 50 years of coffee manufacturing know-how. With half a century of expertise, Dongseo Food perfected the golden ratio of coffee, sugar, and creamer, blending carefully selected premium beans from Colombia, Honduras, Peru, and other regions in optimal proportions to create a delicious taste anyone can make anytime, anywhere.

Continuously conducting various marketing activities in line with changing trends is also cited as a driving force behind the continuous love from consumers. Recently, Dongseo Food released a new TV commercial reflecting the changed daily lives of consumers spending more time at home. Produced in two versions, 'Subway' and 'Swing,' the ads convey the cheerful message that with Maxim Mocha Gold, you can start your day energetically even at home, under the concept of 'Commute with Coffee.'

Dongseo Food has partnered with the famous American film production company 'Universal Studios' to launch a limited edition ‘Maxim X Universal Special Package’ since last November, utilizing classic movies such as 'Jaws,' 'Back to the Future,' and 'Jurassic Park.'

The Maxim X Universal Special Package is the fourth brand collaboration for Maxim coffee mix, following 'Kakao Friends,' 'Kitty Bunny Pony,' and 'Moomin.' It features the retro sensibility of classic movies that have been loved worldwide for decades, blending it into the Maxim brand.

This package includes four types: ▲Maxim Mocha Gold Mild ▲Maxim Mocha Gold Light ▲Maxim Mocha Gold Simple Latte ▲Maxim White Gold. Each coffee mix stick and package contains various illustrations inspired by movie posters, iconic scenes, and symbols, adding visual enjoyment.

Additionally, targeting consumers in their 20s and 30s who prefer limited edition goods, the package includes five special goods that are practical for daily use, such as blankets, temperature-changing mugs, tin cases with carrier tags, popcorn containers, and figure tumblers, attracting even more attention.