‘Dewit’ introduces a premium dessert that allows you to enjoy the wholesome benefits of aloe daily, anywhere.
Beauty influencer business group ‘Leferi’ (CEO Inseok Choi) announced on the 17th that their home fitness & inner beauty brand ‘Dewit’ is launching an inner beauty product called ‘From Jeju Alloit All Day’.
The newly released ‘From Jeju Alloit All Day’ is an upgraded fansumer (fan + consumer) product of the ‘From Jeju Alloit’ launched last September, improved to allow room temperature storage based on consumer feedback.
While the original product was praised for its excellent taste and quality, consumers pointed out the inconvenience of bulk purchasing and portability due to frozen storage. Taking this feedback seriously, the product was carefully developed to maintain the aloe’s effective ingredients while making it easy to store at room temperature.
The key features include organically grown aloe from Jeju Island, nurtured for over five years under sea breezes in a pristine environment, ground and non-heat treated using Dewit’s patented technology to minimize nutrient loss and preserve nutrition. Additionally, a differentiated sterilization technology was applied to enable room temperature storage. The sterilization process also results in a softer aloe gel texture, providing a more comfortable and smooth throat sensation.
By removing intermediate distribution margins, the price has been reduced. The cost savings from eliminating frozen storage and direct delivery from Jeju Island have lowered the product price by about 20% compared to the previous version.
Alloit All Day is a healthy dessert containing 90% of carefully selected 5-year-old organic aloe from local farms in Jeju and concentrated Jeju tangerine juice as its main ingredients, with no added chemical fragrances or preservatives, preserving its natural health benefits.
The original product released in September gained attention online and sold out its initial stock within a month. Notably, Alloit is a product that embodies the inner beauty know-how of Pilates instructor ‘Coach Isul,’ the muse of the Dewit brand, and became a hot topic on social media as her health secret.
The newly launched Alloit All Day is available for purchase through the official online store, and to celebrate the launch, a special promotion offering up to 30% discount will run for two days from the 17th to the 18th on Coach Isul’s social market. Detailed information can be found on Dewit’s official Instagram account.
Meanwhile, Dewit is a brand planned in collaboration with popular Pilates instructor Coach Isul, who pursues a healthy lifestyle. Based on her core value that ‘true well-being is living happily by eating well and exercising healthily,’ Dewit offers a variety of products ranging from home fitness to inner beauty items. Recently, Dewit released four home fitness products and continuously publishes exercise videos featuring Coach Isul using Dewit products on its official YouTube channel, sparking a nationwide home training craze.
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
