Elma X Park Seulgi, Sanitary Pad Donation for Vulnerable Youth
Whistler Korea, Online Charity Pot Event
(Left) Elma X Park Seul-gi, donating sanitary pads to vulnerable youth. (Right) Whistler Korea, online charity pot event
[Asia Economy Reporter Choi Jeong-hwa] We are facing the biggest crisis since the COVID-19 pandemic began. The number of new domestic cases surpassed 1,000 yesterday, raising calls for raising social distancing to level 3. Moreover, a cold wave with temperatures dropping below minus 10 degrees Celsius has swept in, freezing the Christmas and year-end atmosphere beyond silence. Nevertheless, there is warmth trying to revive the lost year-end spirit through warm sharing. The organic sanitary pad brand 'LMA' is conducting a year-end sanitary pad donation campaign for vulnerable youth together with model Park Seul-gi. The German kitchenware brand 'Fissler Korea' is holding a Salvation Army charity pot Instagram event this year.
LMA X Model Park Seul-gi, Organic Sanitary Pad Donation Campaign
(Left) Model Park Seul-gi and (Right) Organic Cotton Cover Sanitary Pad Brand LMA's Collaboration, Sanitary Pad Donation Campaign
The organic cotton cover sanitary pad brand LMA is conducting a year-end sanitary pad donation campaign together with model Park Seul-gi.
Model Park Seul-gi, who is usually interested in exercise and women's healthy bodies, has expressed her intention to participate in the year-end donation event with LMA, an organic cotton cover sanitary pad brand pursuing healthy beauty.
The brand LMA signed a donation agreement with G Foundation in December 2019 to support domestic female youth who have difficulty purchasing sanitary pads due to circumstances, and has been regularly donating 96,000 organic cotton cover sanitary pads annually for one year.
Fissler Korea Conducts Contactless Charity Pot Campaign
The German premium kitchenware brand Fissler Korea is conducting a Salvation Army charity pot Instagram event.
Since 2004, Fissler Korea has produced and donated charity pots to the Salvation Army and has led a warm sharing culture by presenting various projects that allow people to experience sharing culture differently every year at the year-end. This year, due to the COVID-19 situation, offline campaigns are difficult to hold, but to reflect on and practice the meaning of sharing, a contactless online event is being held.
The Salvation Army charity pot event, running until the 31st of this month, has a simple participation method. Participants share photos showing the red color symbolizing Fissler and the Salvation Army charity pot?not only the charity pot donation boxes seen on the streets but also red clothing or accessories?and share their personal meaning of sharing in text, then upload them on Instagram with the hashtags #TheWarmestPotInTheWorld #TheWarmestRedInTheWorld #CharityPot #SalvationArmyXFissler.
To celebrate the 92nd anniversary of the Korean Salvation Army charity pot, 92 winners will be drawn and various products from Fissler Korea will be awarded. First prize is the Ikas Pressure Cooker Quattro Edition (1 winner), second prize is the Denkan? 26cm pan (10 winners), third prize is the 175th Anniversary Solar Living Collection Mug 2-piece set (20 winners), fourth prize is the Cube Bag (20 winners), and fifth prize is Starbucks Americano coffee coupons (51 winners).
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