[Asia Economy Reporter Kiho Sung] The automotive industry is conducting various events to celebrate the year-end. In addition to unique services, discounts on parts and various gifts are also being offered.
According to Kia Motors on the 12th, they are conducting a non-face-to-face dinner program called ‘THE K9 Membership Gourmet Untact Dining’ for THE K9 membership customers. This year-end promotion is designed by Kia Motors to allow THE K9 membership customers to enjoy a special home party with their families by cooking the food themselves. Winners will receive five major dinner kits to enjoy a year-end home party with their families. Applications can be made from December 3 to December 14 through Kia Motors’ official website, Kia Red Members site, the integrated mobile customer app 'KIA VIK', or THE K9 membership concierge.
Ssangyong Motor is holding a 100% winning SNS sharing event as a Christmas gift. Ssangyong Motor will provide a new car purchase coupon worth 200,000 KRW to those who share the news of the 'Christmas Gift Sharing Campaign' on SNS including Instagram, Facebook, and KakaoTalk. The coupon can be presented when signing a new car contract. The event can be participated in through the Ssangyong Motor website event page until the 21st. Separate instant draws will award ΔTous Les Jours Christmas cake gift certificates (100 people) and ΔConvenience store (CU) mobile 1,000 KRW gift certificates (3,000 people).
Additionally, a participation event for new car consultation and purchase customers will be held until the end of the year. By using the '1:1 Mobile Curator' service, participants will be entered into a draw to win ΔCamping kitchen tables (10 people) ΔOutdoor tarps (20 people) ΔChicken exchange vouchers (30 people) ΔStarbucks coffee exchange vouchers (100 people), etc. The 1:1 Mobile Curator service can be accessed through the KakaoTalk channel 'All New Rexton'. Real-time mobile consultation and test drive applications are available, and e-catalogs and price lists can be downloaded immediately.
Mercedes-Benz Korea is conducting a ‘Winter Service Campaign’ offering abundant benefits such as discounts on major winter parts, accessories, and collections at official service centers nationwide until January 9 next year. Through this ‘Winter Service Campaign,’ a 20% discount is provided on major parts for safe winter driving and vehicle maintenance, including batteries, antifreeze, wiper blades, and brake fluid.
In addition, for customers who enjoy winter sports, Mercedes-Benz accessories & collections such as basic carriers, roof boxes, ski and snowboard racks, and winter carrier system products, as well as insulated tumblers, are sold at a 20% discounted price. For models prior to the connectivity feature installation, a free installation service of the ‘Mercedes me Digital Assistant,’ which enables vehicle management connected services through Bluetooth connection devices and smartphone linkage, is provided. Customers also receive a winter gift set consisting of an ice scraper and windscreen protector.
Jaguar Land Rover Korea is conducting the customer test drive event ‘2020 Jaguar Land Rover Christmas Drive’ until the 31st. It is held at 27 Jaguar Land Rover official showrooms and boutiques nationwide, as well as the Jaguar Land Rover Studio Starfield Hanam. During this event, customers can experience all Jaguar Land Rover models, including the Jaguar premium sports sedan XF, the SUV F-PACE which offers sports car-level dynamic performance, the Land Rover premium family SUV New Discovery, and the off-road icon All New Defender.
A special promotion offering reasonable purchase benefits is also underway. Customers purchasing the Jaguar XF and F-PACE can receive up to a 20% discount. Land Rover offers an extended 5-year warranty program and a 5-year service plan for New Discovery and New Discovery Sport purchases, along with a cash support of 5 million KRW through the ‘Land Rover Discovery Family 5+5+5’ promotion.
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