Enjoy Limited Editions at Year-End... Beauty Industry's 'Value for Money + Emotional Satisfaction' Special Sets Strategy

Beauty Industry Presents Limited Edition Sets for Year-End, Including 'Isoi Spot Serum Limited Edition'
From Special Packaging to Generous Set Compositions, Attracting Customers with Emotional and Cost Effectiveness

[Asia Economy Reporter Lee Seon-ae] The beauty industry is unveiling a series of ‘year-end limited sets’ targeting the biggest sales season of the year-end and Christmas. These sets feature large-capacity special bundles centered on bestsellers to enhance cost-effectiveness, and packages decorated with the year-end’s unique vibrant colors to boost emotional value. Especially, the scarcity of being available only for a limited period and high discount rates make the year-end limited sets a key contributor to increasing sales even during economic downturns.

According to the related industry on the 12th, isoi, a natural-origin functional cosmetics brand free of harmful suspicious ingredients, launched a limited edition planning set to celebrate 8 years of being the No.1 essence seller at Olive Young with its year-end and bestseller ‘Blemish Serum’.

isoi’s ‘Blemish Serum’ has been a consistently loved product among numerous essences at Olive Young, and it also won first place in the essence category at the ‘2020 Olive Young Awards’ for the second consecutive year. The limited edition planning set released to commemorate the year-end and the award includes the main product ‘Blemish Serum’ (70ml) along with ‘Blemish Tonic’ (30ml) and ‘Sleeping Pack’ (20ml), which can synergistically enhance effects when used together.

This limited edition is fully dyed in pastel pink to convey isoi’s unique warm and soft sensibility, and the number ‘8’ is subtly drawn in the center to express the meaning of being the cumulative No.1 seller at Olive Young for 8 years.

isoi’s bestseller ‘Blemish Serum’ helps fast whitening through the synergy of Bulgarian rose oil, called ‘liquid diamond,’ and the whitening functional ingredient arbutin. It also contains sea buckthorn fruit extract, saxifrage root extract, and four types of super berries to maximize blemish improvement effects and help strengthen the skin’s own defense. Ingredients excellent for skin soothing such as centella asiatica and houttuynia cordata are also prescribed together, making it effective for caring for troubled skin that becomes red and irritated due to various external factors in summer. It excludes all harmful suspicious ingredients, passed the German Dermatest with an Excellent rating, and is certified vegan by the UK Vegan Society, making it a whitening functional product that can be used without irritation concerns even on sensitive skin.

Innisfree launched the ‘2020 Green Holiday Gift Edition’ targeting the year-end. This product is characterized by a collaboration themed on gifts with American pop artist Steven Harrington.

The lively and iconic package features representative character illustrations by Steven Harrington, inspired by the diverse culture and scenery of California, adding collectible value. It is composed of a total of 10 items across categories such as fragrance, skincare, and color cosmetics that evoke the holiday atmosphere.

In the fragrance line, the ▲Perfumed Diffuser 2 types (Fruity Sweet, Deep Floral) include a diffuser with a sweet fruity scent that captures the year-end mood and a diffuser with a creamy musk scent that conveys the warmth of winter and the feeling of a snow-covered forest.

Additionally, representative moisturizing products such as ▲Green Tea Seed Serum ▲Hanran Enriched Cream large-capacity edition, ▲Perfumed Hand Cream Set, and ▲My Lip Balm Set are prepared. Special holiday season makeup items such as ▲Glam Mood Palette and ▲Jelly Balm Crayon 3 types were also introduced.

The Saem released the ‘2020 Limited Edition Shine On You.’ This edition is themed ‘Cheering for all your shining moments,’ delivering a message of support for those who worked harder than anyone this year, with a sparkling holiday special package that enhances collectible value.

The ‘2020 Limited Edition’ consists of the City Ardo Love in Paris France Perfume & Body Lotion Planning Set, Perfumed Hand Special Sets 1 and 2, Bear Plumping Color Balm 3 types, Saemmul Shadow Box Glint Beam, and Love Me Multi Palette How Lovely.

The plumping color balm ‘Bear Plumping Color Balm,’ which completes naturally voluminous and smooth lips with nude tones and clear gloss, and the ‘Perfumed Hand Cream,’ which can be chosen according to skin type, are presented as a special set with 8 new scents. Also, ‘City Ardo Love in Paris France,’ a fresh fruity floral scent that offers the feeling of a romantic Paris trip, is composed of perfume and body lotion.