'Tongbok Market Pureun Bakery' Youth MD Directly Discovers Products to Revitalize 'Traditional Market'

Digital Youth Job Youth MD Hosts Special Traditional Market Discount Event with Wemakeprice

Youth MD - WEMAKEPRICE Traditional Market Special Discount Event Poster.
[Photo by Small Enterprise and Market Service]

[Asia Economy Reporter Kim Jong-hwa] The Small Enterprise and Market Service (SEMAS) will hold the 'Youth MD PICK, Traditional Market Special Discount Exhibition' from the 11th to the 25th, a 15-day event in collaboration with Wemakeprice (WEMAKEPRICE) to offer up to 15% discounts on excellent traditional market products.

This special exhibition is meaningful in that youth MDs, who are employed and active through SEMAS's Digital Youth Job Project, personally discovered traditional market products and created detailed product pages.

The SEMAS Digital Youth Job Project places digitally skilled youth in 1,450 traditional markets nationwide to establish a foundation for 'non-face-to-face transactions and promotional channels' for traditional markets. These youth personnel identify key stores and specialized elements of their assigned markets and provide various information online.

Among the Digital Youth Job Project participants, youth MDs who were separately selected for their recognized ability to plan online promotions of traditional market products have been preparing for the exhibition since last November by completing 28 hours of online and offline training courses directly conducted by WEMAKEPRICE’s active MDs.

Park Seon-woong (26), selected as a youth MD, said, "Through MD training, I was able to gain practical work experience as an MD, including product composition, market research, price negotiation, detailed page creation, and event planning targeting traditional market stores. It was a particularly meaningful experience to help store owners who had been hesitant to enter online sales channels due to lack of knowledge."

Through youth MD Park Seon-woong, ▲ Tongbok Market Pureun Bakery ▲ Gwangjang Market Gwangjang Chonggak Gangjeong ▲ Namguro Market Damirang Tteokbokki ▲ Migeum Hyundai Ventureville Market Hoya Mom ▲ Bakdal Market Jeonwon Health Center ▲ Sinjang Market Sirubon Rice Cake ▲ Anyang Gwanyang Market Inki Rice Cake Shop ▲ Jagalbat Market Jaeseong Store have entered the online market for the first time.

Special benefits have also been prepared for customers purchasing from the exhibition. Additional product giveaways, set product discounts, and free product giveaways upon visiting stores after purchasing from the exhibition will be held simultaneously for customers based on purchase amounts. Additionally, a traditional market special coupon allowing purchase of all exhibition products at up to 15% discounted prices will be provided. More details can be found on the 11th at WEMAKEPRICE's 'Youth MD PICK, Traditional Market Special Discount Exhibition.'

Jo Bong-hwan, Director of SEMAS, said, "Through this exhibition, we hope to help traditional market merchants, who are going through difficult times due to COVID-19, to pioneer online sales channels, and for youth to strengthen their employment capabilities through job experience, creating a win-win opportunity. As the digitalization of traditional markets is being actively promoted, SEMAS will continue to support the development of online sales channels for traditional markets."

Meanwhile, the exhibition will also feature ▲ Gyeongju Seongdong Public Market Peace Usulcho Chicken Feet and Boiled Pork ▲ Gwacheon Sae Seoul Plaza Market Bapmeokja Soup Restaurant ▲ Gwangjang Market Chonggak Gangjeong ▲ Gumaetan Market Miss Lee Namdo Skatefish ▲ Gukje Market Canned Market Barista, Candle e ▲ Kkachisan Market Soft Sesame Gangjeong ▲ Namhang Market Busan Miso Fish Cake ▲ Daegu Dongseo Market Youngin Grain Native Grains ▲ Daejeon Jeongwon Market Handmade Gangjeong Village ▲ Macheon Central Market Charcoal Chonggak Kim ▲ Malbau Market Sun Kimchi ▲ Bangi Market Jeongdam Food ▲ Bongdong Ginger Valley Market Mom’s Table ▲ Bupyeong Canned Market Canned Alley Grandma Yubu Jeongol ▲ Yeongdong Traditional Market Matpom Bakery ▲ Yeongju Cultural Market Nadri Jjolmyeon, among others.