Sidiz's First Live Broadcast on Amazon Live in the US

Selling Sidiz Bestselling Products on Amazon Live USA at 1 PM on the 11th

Photo by Sidiz

[Asia Economy Reporter Kim Jong-hwa] Sidiz, the chair specialist brand of the Persys Group, announced on the 11th that it will conduct a live broadcast on Amazon, the world's largest e-commerce company, for the first time as a domestic chair brand.

This Amazon live broadcast is part of a project supported by KOTRA targeting the top 100 outstanding performers among companies entering Amazon US. Sidiz planned this to continue its steady growth in the U.S. market while expanding communication with global customers.

In fact, Sidiz's sales on Amazon US in the first half of this year grew about four times compared to the same period last year, and sales increased significantly in September and October, when the new school semester starts in the U.S., expanding its position as a global chair specialist brand.

The live broadcast will be held on Amazon Live at 1 PM Korean time on the day. Sidiz plans to showcase major best-selling products, from the representative office chairs 'T50' and 'T80' to the student chair 'Ringo,' which has become popular as the go-to chair for elementary school students.

Various events offering abundant benefits are also prepared for customers participating in the live broadcast. Customers who purchase the T50 and Ringo during the broadcast will receive a 'T50 fabric seat cover' and 'Ringo back and seat cover' on a first-come, first-served basis. Additionally, after the broadcast ends, those who upload a photo certifying they watched the broadcast on their personal Instagram will be entered into a draw to receive an Amazon gift card worth $25.

A Sidiz representative said, "Based on our successful domestic live broadcast experience so far, we planned the first Amazon live broadcast by a domestic chair brand," adding, "We will continue to strengthen marketing activities to raise brand awareness in the U.S. furniture market and actively target the global market."

Meanwhile, Sidiz will hold a 'Holiday Gift Promotion' on Amazon for two weeks from the 11th to the 25th in celebration of the upcoming year-end. During the promotion period, customers purchasing T80 or Ringo products will receive a 10% discount coupon, and those who purchase the 'T50 Air' and seat cover as a set will receive a 20% discount.