Mirae INC, a digital marketing company leading online advertising trends and providing various advertising processes (CEO Seungwoon Park), received the Online Advertising Award at the 2020 Korea Online Advertising Awards held on the 9th, in recognition of its significant contribution to the development of the Korean online advertising industry.
Now in its 9th year, the "Korea Online Advertising Awards" is the most prestigious award in the domestic digital marketing field, hosted by the Ministry of Science and ICT and organized by the Korea Internet & Security Agency and the Korea Online Advertising Association.
Mirae INC (CEO Seungwoon Park) has supported various free services such as advertising analysis and reports for small business owners, automated image creation, and sharing development solutions, helping small business owners conduct effective online advertising. The organizers highly evaluated the company’s development of non-face-to-face service solutions in response to COVID-19, which contributed to the high efficiency of online advertising for small business owners.
Mirae INC has provided free consulting using accumulated data from website construction to promotion methods, areas where small business owners face difficulties in running their businesses. It also launched "Miraelog," which analyzes small business owners’ websites to improve advertising efficiency. Additionally, through the "Design Portfolio" service, it helps small business owners enter effective advertising with small budgets and operate their businesses smoothly, addressing concerns in design and web development.
Furthermore, to support small business owners struggling due to COVID-19, Mirae INC offers "Miraetalk," a non-face-to-face communication tool that assists with product inquiries and service guidance; "Autobot," which automatically responds to customer inquiries; and the "Nudgebot" system, which automatically displays event pop-ups based on customer reactions to encourage actions, alleviating inconveniences and difficulties for small business owners.
A representative of Mirae INC stated, “We are helping to reform the unproductive advertising operation system for small business owners through our self-developed advertising agency groupware platform and automated advertising reports for small business owners.” They added, “We are making efforts to simplify the analysis, verification, and reporting of advertising operation services to increase workforce productivity and enhance advertiser satisfaction.”
The digital marketing company Mirae INC previously won the "Korea Internet Communication Award," the "Korea SNS Award," and the "International Business Award" consecutively in 2018, and was selected as a "Youth-Friendly Small Giant Company" in 2019.
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