Shinsegae Chosun Hotel Changes Company Name to 'Chosun Hotel & Resort'

[Asia Economy Reporter Lee Seung-jin] Shinsegae Chosun Hotel is undertaking a change of CI and BI to strengthen the 'Chosun' brand and highlight its expertise.

On the 8th, Shinsegae Chosun Hotel announced that it will change its company name from the existing SHINSEGAE CHOSUN HOTEL to JOSUN HOTELS & RESORTS.

In addition, BI replacement for brand unification across existing business sites will also be carried out. For 'The Westin Chosun SEOUL' and 'The Westin Chosun BUSAN,' the English names will be changed to the Josun brand, replacing 'The Westin Chosun SEOUL' and 'The Westin Chosun BUSAN' with 'The Westin Josun SEOUL' and 'The Westin Josun BUSAN,' respectively.

By unifying the English names with hotel brands independently operated by Chosun Hotel, such as Grand Josun and Josun Palace, the company plans to expand the Josun brand, elevate the hotel's status, and clarify the portfolio system by brand. The company name applying 'Josun,' which preserves the traditional heritage of Chosun Hotel while reflecting the Korean pronunciation, will be implemented starting January next year.

Han Chae-yang, CEO of Josun Hotels & Resorts, said, “We are changing the company name to strengthen expertise based on the Chosun brand, which has inherited the highest heritage in the domestic hotel industry,” adding, “We will lead as a hospitality pioneer company by adding a top-tier spirit that leads the industry, sincere service, and a creative spirit for a better life.”