Fila Korea, Heartwarming Untact Donation Campaign

[Asia Economy Reporter Yujin Cho] FILA Korea (CEO Yoon Geun-chang) announced on the 4th that it will conduct the 'Heart-Throbbing Untact Donation' campaign in collaboration with the international relief and development NGO Good Neighbors.

The campaign, running until the 27th, allows participants to donate any desired amount from their FILA membership points. Any member with at least 1,000 FILA membership points can participate.

Participants can log in to the campaign page, check their point balance, and enter the desired amount of points to donate. Donations can be made in units of 100 points starting from 1,000 points, and by clicking the donation receipt issuance request box, the donation will be automatically reflected in the National Tax Service donation records.

The points collected through members' participation will be converted into FILA products and delivered to sharing campaigns conducted through Good Neighbors and neighbors in need. The products consist of popular FILA items that recipients actually need.

Generous benefits have also been prepared for donors participating in the campaign. Customers who donate less than 5,000 points will receive a 5,000 KRW coupon, and those who donate 5,000 points or more will receive a 10,000 KRW coupon immediately.

The coupons can be used for purchases of 50,000 KRW or more at the FILA official online store and nationwide FILA family brand stores (FILA, FILA Kids, FILA Underwear) until January 31 of next year. Additionally, among participants in the 'A Warm Heart in One Line' comment section on the event page, 50 people will be selected by lottery to receive the 'Court Backpack,' a daily backpack featuring the FILA linear logo detail.

An event for participants who have completed point donations is also being held on FILA's official social media. By posting a campaign participation verification image (screen capture or photo) as a comment on FILA's official Facebook page by the 21st, 10 people will be selected weekly to receive popular products such as FILA hip bags, sweatshirts, and boa fleece jackets as gifts.

More detailed information about the campaign can be found on the FILA official online store, FILA official Facebook, or Instagram.

A FILA Korea representative said, “We planned this campaign to share warm hearts with those around us as the year ends,” adding, “We know this year has been more difficult than ever, but we hope everyone finishes the year warmly and peacefully.”