'Clean Life' Campaign Starts from the 3rd
Conducted Online and Offline
[Asia Economy Reporter Eunji Kim] Asia Economy's beauty life press magazine LIKIT is launching 'Clean Life,' a campaign focused on sustainable living.
Starting from the 3rd, LIKIT will promote 'Clean Life,' which considers sustainable living that does not harm nature or animals across beauty, fashion, and lifestyle. Last October, LIKIT launched the 'Clean Life' campaign under the slogan 'CONNECT WITH EARTH.'
As part of the 'Clean Life' campaign in December, LIKIT is holding an online challenge called 'Gachi Georeulgae' until the 15th. 'Gachi Georeulgae' was planned to share environmental protection activities that can be practiced in daily life and to introduce 'Clean Life' starting from small actions.
Participation is simple. Take a walk with your pet while picking up trash, capture it on camera, upload it on Instagram with the required hashtags, and nominate two challengers to continue the baton. LIKIT will select 45 participants and award them products from brands participating in the 'Clean Life' campaign. Detailed information is available on LIKIT's official Instagram account.
Furthermore, LIKIT will collaborate with the animal welfare center Kara The Bom Center to carry out an offline campaign called 'Daengdaeng Together.' LIKIT plans to volunteer at animal shelters, encourage adoption, and lead the spread and activation of a mature pet culture. The pet skincare brand Bridgetail is participating in the 'Daengdaeng Together' campaign through donations.
Additionally, LIKIT has established its own standards aligned with ethical consumption values (excluding suspected harmful ingredients, cruelty-free, carbon emission reduction, eco-friendly packaging production, nature-friendly values, etc.) to select 'Clean Life' products that do not harm people, nature, or animals. The brands selected this time include ▲Farmacy ▲Seikise ▲The Body Shop ▲Rubas Bio ▲Allbirds ▲Pleats Mama. The Clean Pick products will be revealed on the 23rd through Asia Economy's print and online platforms, as well as LIKIT's website and social media channels.
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