BYC Arin Video Surpasses 2 Million Views

[Asia Economy Reporter Yujin Cho] BYC announced on the 2nd that the video of their exclusive model Oh My Girl's Arin, released on their official YouTube channel, has surpassed 2 million views.

BYC released the video titled 'Arin's Winter is Warm with BYC' on their official YouTube channel on the 20th of last month. In the video, Arin showcases her charm with the concept of preparing for winter using BYC products during a quiet stay-at-home life.

Arin styled her winter look with BYC products such as the winter essential ‘BYC Body Heat’, the comfortable ‘BYC Underwear’, the highly elastic ‘BYC Stockings’, and the cozy ‘BYC Freece’.

Since April this year, BYC has shared memories with Arin by releasing 17 different concept videos on their official YouTube channel, including their first meeting with Arin, BYC shopping mall’s 4th anniversary, behind-the-scenes of commercial shoots, and summer with BYC Arin Coolwear.

The video 'BYC, Oh My Girl Arin's Summer Diary' featuring BYC Coolwear, released in June, surpassed 7.8 million views, marking the highest number of views.

BYC is expanding communication with the younger generation by recording their encounter with Arin through engaging content. Additionally, videos featuring models who have worked with BYC and various BYC activities can be found on BYC’s official social network services (SNS) and YouTube.

A BYC representative said, “The chemistry between Arin, who has a lively charm, and BYC created another layer of fun in the videos,” and added, “We will continue to try various approaches to broaden communication with consumers of different age groups.”