Yuhan-Kimberly Wins '2020 Korea Management Awards' for 5 Consecutive Years

Efforts Contributing to Social Development: Our Land Greener and Greener, Shared Value Creation, and Smart Work

Image of Yuhan-Kimberly's Cheer Up Daughters Sanitary Pad Donation Campaign. Photo by Yuhan-Kimberly

[Asia Economy Reporter Kim Heeyoon] Yuhan-Kimberly announced on the 2nd that it was selected as the Best Social Value Company in the ‘2020 Korea Management Awards’. With this award, Yuhan-Kimberly has won the Best Social Value Company for five consecutive years.

Hosted by the Korea Management Association Consulting, the ‘Korea Management Awards’ marked its 33rd anniversary this year. It annually awards model companies that are respected and trusted based on outstanding management innovation achievements.

Well known for its corporate public campaign ‘Our Mountains and Rivers, Green and Greener,’ Yuhan-Kimberly was established in 1970 as a joint venture between Yuhan Corporation and Kimberly-Clark. By establishing diapers, sanitary pads, and beauty tissues as essential daily necessities, it has brought significant changes to hygiene and lifestyle culture in our society.

As a household goods company, Yuhan-Kimberly has continuously presented exemplary management cases in ethical management, social contribution, labor-management harmony, and smart work, along with solid business performance. It has also been highly evaluated for its efforts to fulfill corporate social responsibility by providing products considerate of marginalized groups, such as donating one million sanitary pads annually, ‘First Menstrual Underwear’ for adolescent girls with developmental disabilities, and donations of diapers and masks.

Yuhan-Kimberly’s ‘Our Mountains and Rivers, Green and Greener’ campaign, which has been ongoing for 37 years since 1984, has become a national campaign recognized by about 85% of Korean adults (Embrain Research, 2020 survey).

Through planting and managing trees in national and public forests, it has planted and nurtured a total of 53 million trees to date. Additionally, it has created school forests in approximately 730 schools and established the ‘Yuhan-Kimberly Forest’ in Mongolia, the source of yellow dust and fine dust, which is 11 times the size of Yeouido, actively responding to global climate change.

Since 2012, Yuhan-Kimberly has donated a portion of Defend sales to a senior job fund and, in cooperation with the Together Foundation and others, has promoted shared value creation activities to create senior jobs and expand senior business opportunities.

In this process, it has fostered 38 senior business small enterprises, created over 700 senior jobs, and provided dementia prevention and hygiene education to 165 facilities and a cumulative total of 210,380 people through training senior care managers. Based on this, it launched ‘Impact Peoples,’ the third shared value creation (CSV) management model, a senior social venture company, in collaboration with the Together Foundation.

Yuhan-Kimberly explained that ‘Impact Peoples’ is a senior job and business platform company aiming to foster senior businesses and create quality jobs based on cooperation among companies, organizations, and the public sector.