Maeil Dairies, Join the Donation by Drinking Sojalatte

[Asia Economy Reporter Lee Seon-ae] Maeil Dairies announced on the 2nd that it will conduct the ‘Sojal Latte 60 Days of Miracle’ campaign, where for every caf? latte made with easily digestible milk purchased at Paul Bassett during the year-end and New Year period, one pack of Sojal Milk 180ml will be donated.

The ‘Sojal Latte 60 Days of Miracle’ campaign, running for 60 days from December, donates one pack of Sojal Milk each time customers at Paul Bassett coffee shops purchase a Sojal Latte menu item or change the milk in any latte menu to Sojal Milk.

Donations can also be made online. When gifting one Sojal Latte from Paul Bassett via KakaoTalk Gift, one pack of Sojal Milk is donated. Additionally, from the 14th, a donation special kit consisting of Paul Bassett coffee sticks and one box of Sojal Milk will be sold on Kakao Makers, and from the 24th on Naver’s official mall, with 10 packs of Sojal Milk donated per purchase.

The collected Sojal Milk is donated to the Milk Delivery program that checks on the well-being of elderly people. This program, started in 2003 by Pastor Ho Yong-han of Oksu Central Church to support elderly living alone and prevent solitary deaths, contacts government offices or family members if delivered milk remains, helping to prevent solitary deaths. Currently, 16 companies including Maeil Dairies, Woowa Brothers, and Goldman Sachs participate in this sponsorship project.

Maeil Dairies’ Sojal Milk used in the Milk Delivery program is the first domestically launched lactose-free milk in 2005, using the country’s only ultra-filtration technology to remove lactose?the cause of stomach pain after drinking milk?while preserving the original taste of milk, allowing those with lactose intolerance to drink comfortably. Paul Bassett has also officially launched Sojal Latte made with Sojal Milk, enabling customers who previously avoided caf? lattes due to lactose intolerance to enjoy them without discomfort.

A Maeil Dairies representative said, “We planned this donation campaign to offer a small help to those increasingly marginalized due to COVID-19,” adding, “Since the ‘Sojal Latte 60 Days of Miracle’ campaign is easy to participate in, we expect many people’s interest and participation.”