Idus Unveils New BI... Providing an Integrated Handmade Experience

Focus on Mid- to Long-Term Brand Strengthening... Accelerate Global Expansion Starting Next Year

[Asia Economy Reporter Kim Cheolhyun] Backpacker (CEO Kim Donghwan), which operates an online handmade market, announced on the 1st that it has unveiled the new brand identity (BI) design of 'Idus,' a service that has been running for six years. This BI will be applied to all brands including Idus, Idus Store, Craft Lab, Idus Table, and Idus Class.

Currently, over 21,000 artists are registered on Idus, with approximately 300,000 works sold, and 4 million users monthly, establishing itself as the largest comprehensive handmade platform leading the domestic handicraft market. Since first launching the online commerce Idus in 2014, Backpacker has continuously introduced offline markets Idus Store, shared workshops Craft Lab, dining pub Idus Table, and online video education Idus Class.

In line with this growth, Backpacker conducted a rebranding of Idus to embody the meaning of 'connecting the unique stories and tastes of handmade.' The new BI visualizes the symbolic 'thread' that connects handmade artists and customers, as well as customers with each other, in the second letter 'd.'

Along with the new BI, Idus's services have been extensively revamped. The renewed Idus features BI application and service screen reconfiguration, as well as newly implemented functions such as time sales and simple image viewing, which will be sequentially applied to Android first, followed by iOS and web services.

With the new BI, Idus plans to strengthen its brand in the mid to long term and expand technology investments for its second phase of growth starting next year. It is conducting large-scale recruitment in various technology fields, focusing especially on core areas including machine learning-based recommendation and search to provide experiences reflecting users' tastes.

Kim Donghwan, CEO of Backpacker, said, "This rebranding effort was carried out to renew the corporate image in line with service expansion and to provide better experiences to customers and artists," adding, "We will continue to work with a sense of mission to expand the handmade market and popularize handicraft works."