Woongjin ThinkBig airs 'Woongjin SmartAll' commercial featuring models Shin Dong-yeop and So Yi-hyun

Actual Woongjin ThinkBig Members Shin Dong-yeop and So Yi-hyun as Advertising Models
Highlighting Platform Advantages with the Theme 'AI Gap is Study Gap'

Woongjin ThinkBig announced on the 1st that it will release a TV and YouTube commercial for 'Woongjin Smart All,' an AI learning program for all elementary school subjects, featuring Shin Dong-yeop and So Yi-hyun as models. Photo by Woongjin ThinkBig

[Asia Economy Reporter Kim Heeyoon] Woongjin ThinkBig announced on the 1st that it will release TV and YouTube advertisements for 'Woongjin SmartAll,' an AI learning platform for all elementary school subjects, featuring models Shin Dongyeop and So Ihyun.

Woongjin SmartAll is a learning platform based on 50 billion learning big data and applies AI analysis technology jointly developed with the U.S. edutech company 'Kidaptive.' Woongjin ThinkBig explained that the AI learning coaching applied in Woongjin SmartAll improves learning efficiency through personalized learning, and a KAIST research team paper confirmed that the accuracy rate increased by 10.5 percentage points.

This advertisement, themed 'AI gap is the study gap,' addresses concerns about the learning gap occurring after COVID-19 through AI learning with Woongjin SmartAll and promotes self-directed learning. Shin Dongyeop and So Ihyun, selected as advertisement models, appear as representatives of parents concerned about their children's education and as tutors, conveying the advantages of Woongjin SmartAll, an AI-based customized learning platform.

Shin Dongyeop and So Ihyun recently appeared as MCs providing customized education solutions on an observational entertainment program. In fact, Shin Dongyeop and So Ihyun have been Woongjin ThinkBig members since 2014 and 2019, respectively, using Woongjin ThinkBig AI Math, Woongjin Book Club, and other services to help their children study.