Top Premium Materials, Thorough R&D, Fire Prevention and Eco-Friendly Certification Recognized by Consumers
[Asia Economy Reporter Kim Jong-hwa] Simmons, a sleep specialty brand, has achieved first place for 12 consecutive years in the bed category of the '2020 Korea Customer Satisfaction Index (KCSI)' organized by the Korea Management Association Consulting. Since 2009, Simmons has maintained the top position without fail, solidifying its status as the leading brand in the bed industry.
Now in its 29th year, the Korea Customer Satisfaction Index (KCSI) is recognized as the oldest and most credible customer satisfaction index in Korea. It evaluates customer satisfaction with products and services across various industries and selects and announces the top brands in each sector.
In this survey, Simmons beds received superior evaluations compared to competitors in overall satisfaction and repurchase intention. In particular, it scored highly in detailed categories such as spring durability, dealership environment and staff attitude, delivery and installation service, and price relative to quality. This is the result of Simmons' unique technology and craftsmanship in mattress quality, based on the brand philosophy of 'staying true to the basics.'
Simmons beds are thoroughly quality-controlled through 1,936 quality management items from production to process and delivery via its globally recognized in-house production system at the Simmons Factorium located in Icheon, Gyeonggi Province. At the Simmons Sleep Research R&D Center, which boasts world-class facilities, more than 250 tests are conducted using 41 types of equipment to realize mattresses with the utmost comfort.
The brand is also recognized for prioritizing consumer safety as a leading industry brand. It offers products that apply strict standards for bedroom fire safety, indoor harmful substances, and eco-friendly materials. Simmons has built consumer trust through three major mattress safety keywords: launching the first and only flame-retardant mattress in Korea, obtaining 'Radon Safety Product Certification' for 41 general retail mattress items from the Korea Standards Association, and acquiring nationally accredited eco-friendly certifications.
Meanwhile, Simmons beds have been widely acknowledged for brand value, winning the 'Korea Emotion Science Award' in the emotional product category for five consecutive years and ranking first in the bed (mattress) category of the '2020 Korea Industry No.1 Brand Awards.'
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