Buffet Breakthrough with Delivery... Shinsegae Food's 'Bonobono' Launches Delivery Service

[Asia Economy Reporter Choi Saeng-hye] Shinsegae Food announced on the 1st that its premium seafood buffet restaurant "Bonobono" will start delivery service.

Shinsegae Food recently focused on the fact that, due to the resurgence of the novel coronavirus infection (COVID-19) and the escalation of social distancing levels, group gatherings have been canceled and consumers are increasingly enjoying premium dining menus at home with home party and home restaurant concepts. Accordingly, Bonobono has organized about 20 representative menu items such as sashimi, sushi, and seasonal seafood into delivery-only menus and launched full-scale service.

The delivery-only menu introduced by Bonobono is characterized by significantly enhanced freshness and cooking standards, befitting its name as a premium seafood buffet restaurant.

First, at Bonobono, seasonal seafood and fresh ingredients that arrive daily are cooked immediately upon order by expert chefs specializing in Japanese, Chinese, and Korean cuisines, then served in premium packaging containers.

The delivery-only menu includes about 20 items such as four types of aged sashimi including signature assorted sashimi using flatfish, salmon, and tuna; four special sushi sets topped with eel, shrimp, tuna, flatfish, etc.; four types of seasonal seafood including oysters, gwamegi, live octopus, and yellowtail; and six side dishes such as cold soba, abalone porridge, sashimi bibimbap, chili shrimp, and sweet and sour pork.

Along with this, the "Bonobono Party Pack" was also launched, allowing customers to enjoy everything from signature assorted sashimi to sushi, Chinese cuisine, Korean cuisine, grilled dishes, and desserts. It offers generous portions suitable for 6 to 8 people, making it perfect for year-end home parties.

Bonobono delivery service is available at four locations: Bonobono Samsung Branch, Jukjeon Branch, Gimpo Hangang Branch, and Bonobono Sushi Seongsu Branch. Delivery is available within approximately 2 km radius of each store through delivery platforms such as Baedal Minjok, Coupang Eats, and Wemakeprice O. Smart order with visit pickup is also possible via Wemakeprice and Naver.

A Shinsegae Food official said, "Due to the recent resurgence of COVID-19, we have selected Bonobono's representative popular menus to provide delivery service for customers who are cautious about visiting dining establishments. We prepared the menus so that customers can enjoy the high-quality taste and quality experienced in the store as much as possible at home, and we expect positive responses from customers hosting year-end home parties or family gatherings."