Installation of 20 Units per Day, Displaying ‘Mimiwi Gangnam’ Logo and Emotional Phrases … Street Sculptures Planned for Next Year
[Asia Economy Reporter Park Jong-il] Gangnam-gu (District Mayor Jung Soon-gyun) has installed 20 logo projectors (LED landscape lights) and started operation on the 1st to increase sales for small business owners and revitalize the stagnant local “Hakgol Mat-ui Geori” commercial district.
Located in Nonhyeon 2-dong, “Hakgol Mat-ui Geori” is an area concentrated with about 100 general and casual restaurants, frequented by local office workers as well as residents. However, due to the prolonged COVID-19 pandemic, foot traffic has significantly decreased, causing a sharp decline in sales for small business owners.
The logo projector is a device that uses LED lighting to project specific phrases or images onto walls or floors. The district plans to use it around “Hakgol Mat-ui Geori” to display the style brand “Mimiwi Gangnam” logo and emotional phrases such as “We support your dreams” and “We hope your day is filled with joy” to offer encouragement and hope to weary residents.
Additionally, to maximize promotional effects, 20 streetlight banners will be installed throughout the area, and a symbolic sculpture representing the street will be added in the first half of next year.
Meanwhile, Gangnam-gu has been leading efforts to revitalize the local economy by providing emergency loans totaling 48 billion KRW to local small and medium-sized enterprises and small business owners struggling due to the economic downturn, and issuing Gangnam Love Gift Certificates worth 63 billion KRW in four rounds.
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