Simmons Bed Opens 'Beautyrest Black' Pop-up Store at Gangnam Shinsegae Department Store

Exhibition of the Top-Tier Mattress Collection 'Beautyrest Black' Mattresses Until Sunday, December 6

Simmons Bed (CEO An Jung-ho) announced the opening of a ‘Beautyrest Black’ pop-up store at Shinsegae Department Store in Gangnam to celebrate the year-end season.

Founded in 1870 by Zelmon Simmons in Kenosha, Wisconsin, USA, Simmons is a bed brand that started with nine engineers. Simmons has led the history of beds worldwide by developing the world’s first pocket spring in 1925 and launching the world’s first queen size and king size mattresses in 1958. Simmons Korea was established in 1992, and under the leadership of CEO An Jung-ho, it is completing the ‘New Heritage’ by combining the 150-year Simmons brand heritage with Simmons Korea’s technological expertise.

This pop-up store will be held on the 9th floor of Shinsegae Department Store Gangnam until Sunday, December 6, to repay the continuous interest in Simmons Korea’s top mattress collection, ‘Beautyrest Black.’ Customers can not only confirm Simmons’ differentiated brand heritage but also directly experience the comfort of Beautyrest Black, which combines Simmons Korea’s unique and unparalleled mattress design know-how with advanced technology and premium materials.

Beautyrest Black features the ‘Advanced - Pocket Spring’ made with POSCO’s triple helix structure high-carbon spring wire, completed with Simmons’ unique technology. It provides delicate and sophisticated support, responding sensitively even to small movements during sleep (reacting instantly to movements as slight as 0.0001m/s²), offering the best sleep environment throughout the night.

It is a product representing the premium wedding market, enhanced by Simmons Korea’s exclusive ‘Zoning System,’ which optimally supports the body’s center of gravity and curves, and the ‘Layering Technology,’ which ideally combines and arranges over 50 types of premium materials on top of the pocket springs to create a superior sleep environment.

Additionally, it is made by integrating the finest premium materials sourced worldwide, including Belgian linen fabric and eco-friendly foam made from natural plant-based materials extracted from soybeans.

Moreover, Simmons is currently holding a 150th-anniversary discount event. Customers can enjoy up to 20% off at Simmons’ official stores nationwide, including Simmons direct flagship stores, Simmons Mansion, dealerships, and department stores. Also, through ‘Simmons Pay,’ Simmons Bed’s long-term interest-free installment program, premium beds can be purchased with up to 36 months of interest-free installments at official dealerships and direct flagship stores nationwide.

Meanwhile, Simmons Korea produces safe mattresses at the Simmons Factorium located in Icheon, Gyeonggi-do, which boasts a globally recognized domestic production system and a sleep research R&D center equipped with the world’s best facilities. They strictly manage quality by applying ‘1,936 quality control items unique to Simmons Korea.’